TAILIEUCHUNG - Economic Sustainability The business of staying in business

Moreover, alternative methodologies would be helpful in cross- checking the validity of our results. Beside our quantitative results, our main con- tribution relies in the description of a mechanism through which cloud computing is likely to create a positive effect on GDP, employment and business creation. We need to notice that our approach neglects other positive effects exerted by the in- troduction of cloud computing, mainly the creation of new and multilateral net- work effects and the positive externalities due to energy savings, 4 whose consider- ation would be subject to excessive uncertainty. Therefore, we can look at our estimates of the impact of cloud computing on the economy as. | Economic Sustainability -the business of staying in business Economic Sustainability The business of staying in business Deborah Doane Alex MacGillivray New Economics Foundation March 2001 The SIGMA Project - 2001 SIGMA Economic Sustainability -the business of staying in business Acknowledgements The authors thank Mark Watson Mark Bartell Sara Murphy and Mike Pierce Linda Bishop Paul Monaghan Mike Barry Jayn Harding James Farrar and all SIGMA project partners on both the research and corporate sides plus attendees at various workshops and colleagues and former colleagues at NEF. Also thanks to Alison Reed Mike Crompton and the other finance people who gave us their time even though they really were not sure what this was all about. All errors are our own though. The SIGMA Project - 2001 SIGMA Economic Sustainability -the business of staying in business Executive Summary Although sustainability is now generally understood to be a combination of environmental social and economic performance this report finds that economic sustainability is the most elusive component of the triple bottom line approach. There is not even universal consensus that businesses should be economically sustainable though most concur that sustainability is desirable to prevent the devastating and inefficient impacts of corporate premature death. Finding out how businesses actually stay in business is a different and altogether more difficult matter. It is the obvious case that most businesses most of the time manage their economic performance pretty effectively - so why ask how they do it. Despite the excrescence of management handbooks purporting to share the secrets of highly effective business people it is also the fact that few successful business strategists are willing to share their techniques - for obvious reasons. There are surprisingly few tried tested accepted available and affordable management tools and systems for use by the evolving economic sustainability manager . .

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