TAILIEUCHUNG - Special RepoRt The Dynamics of Public Trust in Business— Emerging Opportunities for Leaders

Please visit your local Small Business Development Centers, SCORE locations, Women’s Business Centers, Export Assistance Centers and Veterans Business Outreach Centers. These resources provide professional business counselors who can offer free one- on-one counseling and business training classes. When you’re looking for small business financing, go to a lender that can offer the option of an SBA-backed loan. We are continuing to streamline the paperwork on SBA loans to help our lending partners support your access to small business capital. Opportunities to stretch your business can be found in the arena of federal contracts. Small businesses are. | I SPECIAL REPORT The Dynamics of Public Trust in Business Emerging Opportunities for Leaders A Call to Action to Overcome the Present Crisis of Trust in Business Business Roundtable Institute for Corporate Ethics 2009 Arthur W. Page Society and Business Roundtable Institute for Corporate Ethics Distribution Policy No partial use or derivative works of this report may be made without the prior written consent of the Arthur W. Page Society or the Business Roundtable Institute for Corporate Ethics A PDF version of this document can be found on the Business Roundtable Institute for Corporate Ethics Website at http pdf and on the Arthur W. Page Web site at http lộ Business Roundtable The members of Business Roundtable CEOs of leading . based companies with 5 trillion in annual revenues and nearly 10 million employees recognize that effective corporate leadership is critical for ensuring vigorous economic growth a dynamic global economy and a well-trained and productive . workforce. We also recognize that corporate leadership plays an essential role in building and strengthening public trust in business. This perspective is reflected in both our past actions and current endeavors. In 1982 a Roundtable task force produced a book-length report Corporate Performance The Key to Public Trust encouraging large companies to earn public trust and confidence by their performance. Our Principles of Corporate Governance issued in 2002 in the wake of significant governance failures that wounded public confidence are widely recognized as gold standard practices. In 2004 the Roundtable established the Business Roundtable Institute for Corporate Ethics as part of our efforts to build and sustain public trust in the marketplace. This report that follows could not be more timely. In recent months we have witnessed how quickly even venerable firms can crumble when confidence in them is lost and how the loss

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