TAILIEUCHUNG - Business Writing for Results

How to Create a Sense of Urgency and Increase Response to All of Your Business Communications Malcolm Forbes once said, “A good business letter can get you a job interview, get you off the hook, or get you money. It’s totally asinine to blow your chances of getting whatever you want with a business letter that turns people off instead of turning them on.” | Business Writing JM How to Create o Sense fl fl of Urgency and Increase I u I A Y Business Communications Results Write reader-focused e-mails letters reports and proposal Choose the most powerfu words in English end never write a boring memo ogaint increase professionalism by adhering re proper gram mor learn key tricks ta help you remember the rules Persuade readers by organising your thoughts logically and expressing yourself clearly JANE K. CLELAND Business Writing _ for. Results How to Create a Sense of Urgency and Increase Response to All of Your Business Communications JANE McGraw-Hill New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi Sanjuan Seoul Singapore Sydney Toronto r- McGraw Hill . . - Copyright 2003 by Jane Cleland. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976 no part of this publication may be reproduced or distributed in any form or by any means or stored in a database or retrieval system without the prior written permission of the publisher. 0-07-142622-1 The material in this eBook also appears in the print version of this title 0-07-140570-4 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name we use names in an editorial fashion only and to the benefit of the trademark owner with no intention of infringement of the trademark. Where such designations appear in this book they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. For more information please contact George Hoare Special Sales at george_hoare@ or 212 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies Inc. McGraw-Hill and its licensors reserve all rights in and to the work. Use of this work is .

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