TAILIEUCHUNG - CLARIFYING BUSINESS MODELS: ORIGINS, PRESENT, AND FUTURE OF THE CONCEPT

An essential part of any business impact analysis is determining the potential effects of a pandemic on company business financials using multiple possible scenarios that affect different product lines and/or production sites. Depending on the sector and severity of the pandemic, the decline in demand could range from 3 per cent (mild scenario, manufacturing industry) to 67 percent (severe scenario, transportation and warehousing industry). Conversely, demand in the health sector will increase. The financial analysis overlays location-specific financial data to loss scenarios, estimating the profitability at risk through lost revenue and the additional costs incurred to mitigate. | Volume15 Article May 2005 .unications of the Association for Iiformation y stems CLARIFYING BUSINESS MODELS ORIGINS PRESENT AND FUTURE OF THE CONCEPT Alexander Osterwalder University of Lausanne alex@ Yves Pigneur University of Lausanne Christopher L. Tucci Swiss Federal Institute of Technology TUTORIAL Communications of AIS Volume 15 Article Clarifying Business Models Origins Present and Future of the Concept by A. Ostenwalder Y. Pigneur and . Tucci 1 CLARIFYING BUSINESS MODELS ORIGINS PRESENT AND FUTURE OF THE CONCEPT Alexander Osterwalder University of Lausanne alex@ Yves Pigneur University of Lausanne Christopher L. Tucci Swiss Federal Institute of Technology ABSTRACT This paper aims to clarifyi the concept of business models its usages and its roles in the Information Systems domain. A review of the literature shows a broad diversity of understandings usages and places in the firm. The paper identifies the terminology or ontology used to describe a business model and compares this terminology with previous work. Then the general usages roles and potential of the concept are outlined. Finally the connection between the business model concept and Information Systems is described in the form of eight propositions to be analyzed in future work. Keywords business models business model concept I. INTRODUCTION Following an article in CAIS discussing the relationship between strategy and business models Seddon Lewis et al. 2004 we believe that some clarifications Communications of AIS Volume 15 Article 2 Clarifying Business Models Origins Present and Future of the Concept by A. Ostenwalder Y. Pigneur and . Tucci need to be discussed in the domain of business models. Admittedly the topic of business models led to a lot of publications by journalists business people consultants .

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