TAILIEUCHUNG - California state lottery 2010–2013 business plan

In January 2006, the avian flu virus spread west from Southeast Asia to Turkey, claiming the first human cases and deaths outside of Southeast Asia and China. In February 2006, the virus reached Africa and the Caspian Sea. Experts warn that no matter how prepared Canada is, we will not be spared from a pandemic, and that it could claim as many as 58,000 lives (See Fast Facts, Page 3). Once a pandemic virus emerges, it will be too late to begin planning. The virus is highly contagious and spreads quickly. There will be only. | CALIFORNIA STATE LOTTERY 2010-2013 business plan Contents Message from the Executive Section 1 Section 2 STRATEGIC Section 3 Corporate Social Responsibility. 14-18 Jackpot Other Draw Scratchers Advertising Promotion and Player Retailer and Sales Section 4 FINANCIAL FORECASTS. 48 Section 5 FOUNDATIONAL IT Section 6 DELIVERING THE BUSINESS 2010-2013 California Lottery Business Plan 1 Message From The Chairman 2010 marks 25th anniversary of the California State Lottery. After 25 years of operation we will have contributed over 23 billion to California s public schools. As the Lottery celebrates 25 years of enhancing education and supporting local communities it is my pleasure to introduce the 2010-2013 Business Plan. 2010 also marks the end of the 2007-10 Business Plan. We ve made tremendous progress on many fronts. We introduced the Million Dollar Raffle and Daily 4 debuted a new logo and brand identity started the Replay Program implemented a Project Management Program and the list goes on. The Lottery should be extremely proud of its accomplishments. These efforts have set the stage for a bright future. We are well positioned for growth. Project RENEW has already resulted in higher sales in Scratchers and MEGA Millions despite the downturn in the economy. Our new website will be launching with state-of-the-art functionality. Most importantly we have been granted the flexibility to set our own prize payout levels. These exciting changes mean that we are now poised for unprecedented sales levels and contributions to our public schools over the next three years and beyond. It is critical that we not rest at this key crossroad in our business but instead take full advantage of the opportunity before us. There has been a lot of positive change in the last three years and I am

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