TAILIEUCHUNG - OLYMPIC MARKETING FACT FILE 2008 EDITION

The Commission proposes to add section to this part to carry out the mandate of section 205. This proposal is intended to implement the clear Congressional directive to combat the deceptive marketing of “free credit reports” through “prominent” disclosures. In enacting section 205, Congress was well aware of current practices in this area, as well as the Commission’s efforts to address them in the settlements. As explained more 16 fully below, it is clear that Congress sought a marked and substantial change from the status quo, requiring more significant disclosures than any currently required or used in advertisements for “free credit. | INTERNATIONAL OLYMPIC COMMITTEE OLYMPIC MARKETING FaCt file 2008 EDITION OLYMPIC MARKETING FACT FILE 1 INTRODUCTION The Olympic Marketing Fact File is a reference document on the marketing policies and programmes of the International Olympic Committee IOC the Olympic Movement and the Olympic Games. In this document the IOC has endeavoured to present a clear simplified and transparent overview of Olympic Movement revenue generation and distribution. Revenue comparisons between Olympic marketing programmes must be carefully considered however because marketing programmes evolve over the course of each Olympic quadrennium and each marketing programme is subject to different contractual terms and distribution principles. The financial figures contained in this document are provided for general information purposes are estimates and are not intended to represent formal accounting reports of the IOC the Organising Committees for the Olympic Games OCOGs or other organisations within the Olympic Movement. The financial reports and statements of OCOGs may differ from this document due to different accounting principles and policies such as goods and services that have been adopted. The goods and services . the provision of products services and support figures cited in this document have generally been accounted for based on contractual values where available. The financial figures presented here do not include any public moneys provided to the OCOGs the National Olympic Committees NOCs the International Federations of Olympic sports IFs or other governing bodies. Further financial reports are made available following the completion of each Olympic quadrennium. The last complete Olympic quadrennium 2001-2004 was completed following Athens 2004. The next quadrennium 2005-2008 will be completed on 31 December 2008. This edition of the Olympic Marketing Fact File contains the most complete information available as of 1 December 2007. Further information on the marketing .

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