TAILIEUCHUNG - CONTENT MARKETING PLAYBOOK 42 WAYS TO CONNECT WITH CUSTOMERS

Finally, and perhaps most crucial from a strategic viewpoint, profits produce a short-term managerial focus. Rising earnings can easily disguise a decline in shareholder value because earnings ignore the future implications of current activities. For example, earnings can quickly be boosted by cutting advertising or customer service levels. In the short run this is beneficial, but in the long run it will erode the company’s market share, future earnings and shareholder value. Similarly, many activities that lower short-term earnings such as investing in brands and building customer relationships can increase long-term cash flows and shareholder value. The focus on short-term earnings discourages growth-orientated strategies that increase. | COI _C_ONTENrMARKETING _ PLAYBOOK 42 WAYS TO CONNECT WITH CUSTOMERS Sponsored by Newswire THE POWER TO SUCCEED. United Business Media ENGAGE OPPORTUNITY EVERYWHERE Last year we picked 42 content tactics. This year you ranked them. Here s what you said. In 2010 we launched The Content Marketing Playbook 42 Ways to Connect to Customers to considerable and gratifying fanfare generating over 10 000 downloads and considerable buzz in social media land. Back then our goal was simple give marketers a basic yet comprehensive survey of their content marketing options backed with definitions samples and practical suggestions. This year we re still presenting 42 content tactics - but with a few exciting twists We surveyed marketers like you to get their feedback what did they think was hot or not We asked them to pick your top 5 marketing tactics from the list of 42. As a result we re presenting the 42 ranked by their relative popularity. Just a few months ago Junta42 and MarketingProfs collaborated on a comprehensive report based on a survey of 1 000 marketers called B2B Content Marketing 2010 Benchmarks Budgets and Trends. Thanks to their work we ve been able to draw fresh insights on how marketers use content marketing. In many instances as you ll see there s an interesting tension between the two surveys results. To shake things even further we ve tweaked the format. Instead of bullet lists suggesting for whom a given tactic may be a cool tool or not so hot we re presenting statistics from B2B Content Marketing and unashamedly biased opinions - based on our personal and client experiences - regarding the meaning and use of various tactics. Finally we ve traded some of the less popular content options for new ones that our survey respondents suggested. You ll find the debut options towards the back of the ebook. With a great big blast of gratitude to our readers and to the survey participants who have made this year s edition of The Content Marketing Playbook .

• Marketing - Bán hàng
• Remote Sensing
• Forestry Studies
• Operative Support
• Forest Utilization
• Adding Value
• Hemicellulose
• Journal of technology and science education
• Linking climate change education through the integration
• Kite borne remote sensing system
• Investgatng Climate Change and Remote Sensing
• Analyzing remote sensing data
• LiDAR Data
• Data Transmission
• Sensors and Platforms
• Radiometric Miscalibration
• Thematic Classification
• Remote Sensing Images
• High Performance
• Computer Architectures
• Data Analysis
• Case Study
• Land cover change
• Multi temporal remote sensing data
• Quantify forest cover change
• Dien Bien Dong district
• Groundwater potential
• Groundwater potential zones
• Middle catchment
• Remote sensing and GIS
• Morphometric parameters
• Baitarani basin
• Indicate high surface runoff
• Carbon absorption capacity
• Que Phong district
• Remote sensing – GIS combined
• GIS combined with quick measurement method
• Groundnut water stress
• Hyperspectral remote sensing
• Spectral index
• Hyperspectral remote sensing technique
• Water stress in groundnut
• Reduced photosynthesis
• Morphometric analysis of a drainage basin
• Morphometric analysis
• Drainage basin
• Geographical information system
• Sea surface temperature
• Southwest sea of Vietnam
• Remote sensing data and GIS
• Sea surface temperature trends
• Remote sensing in evaluating
• Application of remote sensing
• Evaluating the PM10 concentration
• Geometric correction
• The algorithm calculates AOD
• Simulated concentration
• Green tree
• Green space study
• Remote sensing data
• Planning of green plants
• Change detection
• Land cover/Land use
• Remote sensing and gis to analyze
• Land cover classification
• Application of remote sensing imagery
• Google Earth Engine
• Algorithms in Google Earth Engine platform
• Drought assessment
• Forecasting model
• Remote sensing as pest forecasting model
• Pest forecasting model in agriculture
• Indian economy contributing nearly
• human activity
• contributions dealing
• sensing applications
• interaction and development
• Aerosols Concentration
• Microwave Radiometers
• Global Scale
• Image Information
• Mining Systems
• Low Res olution Images
• Seismic Profiling
• Image Sharpening
• High Resoluti on Infrared
• Sona r Rever beratio n
• earth sciences
• Research
• VNU Journal of Science
• scientific research
• scientific reports
• plant sciences
• hydrology
• land use analysis
• digital preprocessing
• Irrigation performance
• Relative water supply
• Water user associations
• Crop water deficit
• Depleted fraction
• Vietnam Journal of Science and Technology
• A review of seagrass studies
• Satellite remote sensing data
• The southeast Asia
• Status and potential
• The spectral clustering
• The spatial information
• The remote sensing image
• The fuzzy clustering
• The spectral method depends