TAILIEUCHUNG - SOCIAL MARKETING FOR PULIC HEALTH AN INTRODUCTION

RECs provide another alternative to switching electricity suppliers. Also known as green certificates, green tags, or tradable renewable certificates (TRCs), RECs represent the “green” attributes of renewable energy generation and can be sold separately from commodity electricity. REC-based products may be supplied from a variety of renewable energy sources throughout the country and sold to customers nationally, or they may be supplied from renewable energy sources in a particular region or locality and marketed as such to local customers. More than 25 companies offer certificate-based green power products to retail customers via the Internet, and a number of other companies. | Social Marketing for Public Health An Introduction Hong Cheng Philip Kotler and Nancy R. Lee SOCIAL MARKETING A BRIEF OVERVIEW Evolution and Definition When this book was completed in 2009 it had been exactly 40 years since the publication of Kotler and Levy s 1969 pioneering article Broadening the Concept of Marketing. It was in this article that the idea of social marketing was first introduced and discussed. Kotler and Levy clearly proposed that as a pervasive societal activity marketing goes considerably beyond the selling of toothpaste soap and steel urging marketing researchers and practitioners to consider whether traditional marketing principles are transferable to the marketing of organizations persons and ideas p. 10 . Subsequently the term social marketing was formally introduced in 1971 . Basil 2007 Kotler Lee 2008 when Kotler and Zaltman 1971 coined the term. Jones and Bartlett Publishers LLC. NOT FOR SALE OR DISTRIBUTION. 2 CHAPTER 1 Social Marketing for Public Health An Introduction In their article they provided a clear definition for social marketing discussed the requisite conditions for effective social marketing elaborated on the social marketing approach outlined the social marketing planning process and deliberated on the social implications of social marketing. Kotler and Zaltman 1971 defined social marketing as the design implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning pricing communication distribution and marketing research. p. 5 Over the years modifications have been made to the definition of social marketing . Andreasen 1995 French Blair-Stevens 2005 Kotler Roberto 1989 . Although wording in the definitions of social marketing varies the essence of social marketing remains unchanged. In this book we adopt the following definition Social marketing is a process that applies marketing principles and techniques to create communicate and .

• Marketing - Bán hàng
• important elements
• reasonable levels
• Bioinformatic Analysis
• Prediction
• Experimental Detection
• Functional Motifs
• Empirical study
• The important elements
• The researcher development journey
• Development journey
• Postgraduate career development
• BMC Genomics
• Supernumerary chromosome
• Extra chromosome
• Next generation sequencing
• Non essential karyotype elements
• B chromosomes