TAILIEUCHUNG - An eMarketer White Paper B-to-C Online Customer Acquisition

To the reader: This white paper aims to give you a quick but compelling roadmap for finding new customers online, creating a strong relationship with them, and converting them into satisfied repeat customers. At eMarketer, we believe that the three most important factors in successful marketing today are relevance, relevance, and relevance. One of my favorite quotes about the business of marketing comes from Jim Stengel, Procter and Gamble’s marketing chief, who says,“The future of marketing will be much more oriented to permission marketing advertising so relevant that it is welcomed by consumers." That philosophy underpins our roadmap to customer. | Marketer An eMarketer White Paper B-to-C Online Customer Acquisition Ten Steps to Success Sponsored by Prospectiv Connecting Brands and Buyers fc. if - . 1 J The First Place to Look . B-to-C Online Customer Acquisition Geoffrey Ramsey CEO and Co-Founder eMarketer inc. 75 Broad Street New York NY 10004 Phone Fax E-Mail sales@ November 2005 Welcome to eMarketer To the reader This white paper aims to give you a quick but compelling roadmap for finding new customers online creating a strong relationship with them and converting them into satisfied repeat customers. At eMarketer we believe that the three most important factors in successful marketing today are relevance relevance and relevance. One of my favorite quotes about the business of marketing comes from Jim Stengel Procter and Gamble s marketing chief who says The future of marketing will be much more oriented to permission marketing. advertising so relevant that it is welcomed by consumers. That philosophy underpins our roadmap to customer acquisition. This white paper reflects the way eMarketer develops all of its research. eMarketer aggregates and analyzes e-business research from thousands of sources and brings it together in analyst reports daily research articles and the eStat Database the most comprehensive database of e-business and online marketing statistics in the world. Our core expertise lies in researching and sorting through vast amounts of publicly available information and objectively compiling and analyzing the data. Our products help business executives make smarter faster decisions about dealing with the rapidly changing world of online commerce and marketing. We hope you find this white paper valuable. If you have any questions please don t hesitate to contact us. Geoffrey Ramsey CEO and Co-Founder 2 2005 eMarketer Inc. Reproduction of information sourced as eMarketer is prohibited without prior written permission. Note all data .

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