TAILIEUCHUNG - symantec brand identity standards

As Symantec transforms its business, we take this opportunity to better define our identity and brand promise to our customers. Our core identity remains the same. We are still the trusted ally working to protect customers from disruptions. To reinforce this identity, we have focused our core philosophy on becoming a trusted partner with our customers. | Symantec brand identity standards contents our brand today our values our design philosophy our voice our signature our symbol our logotype space and size our corporate colors our signature colors limited use our signature backgrounds our typography our typographic style our image style our business system reproduction artwork 2 3 4 5 6 8 10 12 14 16 18 20 22 24 26 28 30 our brand today As Symantec transforms its business we take this opportunity to better define our identity and brand promise to our customers. Our core identity remains the same. We are still the trusted ally working to protect customers from disruptions. To reinforce this identity we have focused our core philosophy on becoming a trusted partner with our customers. We have made a commitment to deliver innovative results-oriented solutions. The total integration of our identity behavior and core values will allow US to uphold the essential promise of our brand to provide pure confidence in a connected world. In one sentence this is what we and our brand are all about. This book has been created to reveal our newly refined identity and introduce you to the personality appearance and voice of the new Symantec brand. The standards within were created to give you a technical understanding of the components and structure of our new image. Keep in mind that this is a living document and look for electronic updates and additions online. I invite you to read and see for yourself the beginning steps of the new Symantec. With your attention and support we will continue to prove to our customers that they can always count on Symantec. Many thanks for your efforts. Sincerely Pam Johnson Director Corporate Marketing our values The defining pillars of the Symantec brand are the values that we continuously strive to manifest through our work. Throughout this book both in language and design we have sought to simultaneously demonstrate and describe the composition character and integrity of our new identity. The .

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