TAILIEUCHUNG - The Small Business Marketing Bible 2003

The small business world is evolving. Competition, the emergence of the internet, and mergers and acquistions have forced small businesses to rethink their marketing strategies. With the recession, small businesses are it harder to compete. Many small business owners are asking themselves "How do i ression-proof" my business? The answer is: Make marketing your first priority | - 1 - Published by Marketing Best Practices Inc. Author H. David Frey 2507 W. Bay Area Blvd. Suite 1534 Webster Texas 77598 Email David@ All rights reserved. No part of this book may be reproduced or transmitted in any form by any means electronic or mechanical including photocopying recording or by any information storage or retrieval system without written permission from the author except for the inclusion of brief quotations in a review. Disclaimer This manual is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher and authors and advisers are not rendering legal accounting or other professional services. It is not the purpose of this manual to reprint all the information that is otherwise available to authors printers and publisher but to complement amplify and supplement other texts. For more information see the references throughout the text. Every effort has been made to make this manual as complete and as accurate as possible. However there may be mistakes both typographical and in content. Therefore this text should be used only as a general guide and not as the ultimate source of publishing information. Furthermore this manual contains information only up to the printing date. The authors advisers and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this manual. Copyright 2003 by H. David Frey Marketing Best Practices Inc. First Edition. Printed in the United States of America ISBN 1-931740-57-7 - 2 - TABLE OF CONTENTS Introduction Chapter 1 Your Seven-Step One-Day Marketing Plan 11 Chapter 2 The Lifetime Value of Your Customer 17 Chapter 3 Differentiate or Die Your Unique Selling Proposition 20 Chapter 4 The Five-Step Formula To Creating Your Marketing Message 24 Chapter 5 How to Make it Rain Referrals 29

• Marketing - Bán hàng
• sales strategy
• sales skills
• business administration
• marketing management
• marketing
• marketing skills
• Sales management
• Dalrymples sales management
• Lecture Dalrymples sales management
• Sales program planning
• Management decisions
• Strategy implementation decisions
• Sales force program decisions
• Dalrymple's sales management
• Lecture Dalrymple's sales management
• distribution strategy
• product marketing
• marketing strategy
• sales experience
• sales tips
• Team LiB
• nonmarketing
• Business planning
• Building sales strategy
• Incentive strategy
• Meeting customer needs
• Principles of Marketing
• Lecture Principles of Marketing
• Personal selling
• Sales promotion
• Managing the sales force
• target marketing
• market segmentaion
• offers tips
• how offers
• how to keep customers
• selling art
• Quick Start Guide
• convince customers to offers
• Customer Satisfaction Report
• customer management
• product advertising
• specialized marketing
• advertising skills
• project marketing
• marketing textbooks
• Basic Marketing
• Lecture Basic Marketing
• Advertising promotion
• Strategy planning for advertising
• Market strategy
• Business marketing
• Lecture Business marketing
• Business markets
• Partnership communication
• strategic planning
• business strategy
• sales
• knowledge economy
• cargo
• freight
• product distribution
• sales tactics
• marketing methods
• experience marketing
• marketing tips
• documents on Drupal e Commerce
• Real Estate Success
• Winning Sales Strategy
• Real Estate Business
• Closing Listing Contracts
• Real Estate Agents
• FSBO Listings
• ebook marketing
• human resources
• economic science
• business
• management experience
• executive coaching
• quản trị hệ thống
• ngành kinh tế học
• nghệ thuật kinh doanh
• nghệ thuật bán hàng
• thủ thuật PR
• kinh doanh trên internet