TAILIEUCHUNG - Sybex.Always.Be.Testing.The.Complete.Guide.to.Google.Website.Optimizer.Aug.2008

Always be testing | Always Be Testing THE COMPLETE GUIDE TO GOOGLE™ WEBSITE OPTIMIZER BRYAN EISENBERG JOHN QUARTO VONTIVADAR LISA T. DAVIS Wiley Publishing, Inc. vii 6/26/08 12:12:16 AM Advance praise for Always Be Testing: The Complete Guide to Google™ Website Optimizer I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing. —Seth Godin, Author of Meatball Sundae Always Be Testing is a very readable and practical guide to landing page testing from an experienced master practitioner. Bryan has emerged from the trenches with actionable advice and detailed testing tips that will make your cash register ring more often. Pick up a copy before your competitors do! —Tim Ash, Author of Amazon’s e-commerce bestseller Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions If you want to become an expert in website testing, this is the place to start. The book’s depth and breadth are particularly impressive, from why testing matters to what and how to test. Bryan and John have com- bined years of experience in persuasive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team. —Tom Leung, Senior Business Product Manager, Google Website Optimizer This is the best collection of practical testing advice that is available today. If you want to get ahead in testing, then you and everyone involved in building and maintaining your website need to read it. Always Be Testing offers basic and advanced testing principles, based on years of experience, that help you opti- mize (with or without Google Website Optimizer) quickly and efficiently. The authors provide practical exercises to help you evaluate your site objectively, tools to help you identify what to test, and resources to expand your knowledge. This book

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