TAILIEUCHUNG - PORTABLE MBA IN FINANCE AND ACCOUNTING CHAPTER 10

10 PLANNING CAPITAL EXPENDITURE. Steven P. Feinstein. A beer company is considering building a new brewery. An airline is deciding whether to add f lights to its schedule. An engineer at a high-tech company has designed a new microchip and hopes to encourage the company to manufacture and sell it. A small college contemplates buying a new photocopy machine. A nonprofit museum is toying with the idea of installing an education center for children. Newlyweds dream of buying a house. A retailer considers building a Web site and selling on the Internet. What do these projects have in common? All of them entail. | PLANNING CAPITAL EXPENDITURE Steven P. Feinstein A beer company is considering building a new brewery. An airline is deciding whether to add flights to its schedule. An engineer at a high-tech company has des igned a new microchip and hopes to encourage the company to manufacture and sell it. A small col lege contemplates buy ing a new photocopy machine. A nonprof it museum is toying with the idea of installing an education center for children. Newly weds dream of buying a house. A retai ler considers bui lding a Web site and selling on the Inter net. What do these projects have in common All of them entail a commitment of capital and manager ial effort that may or may not be justified by later performance. A common set of tools can be applied to assess these seemingly very dif ferent propositions. The f inancial analys is used to assess such projects is known as capital budgeting. How should a limited supply of capital and manager ial talent be allocated among an unlimited number of poss ible projects and corporate initiatives THE OBJECTIVE MAXIMIZE WEALTH Capital budgeting decisions cut to the heart of the most fundamental questions in business. What is the purpose of the firm Is it to create wealth for investors To ser ve the needs of customers To prov ide jobs for employees To better the community These questions are fodder for endless debate. Ultimately however project decisions have to be made and so we must adopt a 291 292 Planning and Forecasting decision rule. The perspective of financial analysis is that capital investment belongs to the investors. The goal of the firm is to maximize investors wealth. Other factors are important and should be considered but this is the primary objective. In the case of nonprofit organizations wealth and return on investment need not be measured in dollars and cents but rather can be measured in terms of benefits to society. But in the case of for-profit companies wealth is monetary. A project creates wealth if it .

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