TAILIEUCHUNG - Determinants of trust and customer loyalty on c2c e-marketplace in Indonesia

The design of this study uses an explanatory approach. The data analysis technique uses structural equation model (SEM) and sampling is limited to certain criteria (purposive sampling). | Determinants of trust and customer loyalty on c2c e-marketplace in Indonesia International Journal of Management IJM Volume 10 Issue 3 May-June 2019 Article ID IJM_10_03_012 Available online at http ijm JType IJM amp VType 10 amp IType 3 Journal Impact Factor 2019 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication DETERMINANTS OF TRUST AND CUSTOMER LOYALTY ON C2C E-MARKETPLACE IN INDONESIA Widarto Rachbini Iha Haryani Hatta Postgraduate School Faculty of Economics and Business Universitas Pancasila Indonesia Tiolina Evi Department Accounting Faculty of Economics and Business Perbanas Institute Indonesia ABSTRACT Stakeholders in C2C e-marketplace in order to optimize the category of groceries. One way to do this is through customer equity management. Therefore it is very important to conduct research on the analysis of customer equity customer loyalty in the context of c2c e-marketplace in Indonesia study in the product groceries category which aims to partially determine the effect of brand equity value equity and relationship equity on trust and customer loyalty and the influence of trust on customer loyalty. The design of this study uses an explanatory approach. The data analysis technique uses structural equation model SEM and sampling is limited to certain criteria purposive sampling . This study used 200 respondents. The results of this study show that there is a partial influence of brand equity and value equity on constructs of trust and customer loyalty. Meanwhile relationship equity has a direct effect on trust but not on customer loyalty. Trust affects consumer loyalty. Companies must focus on rewarding systems through cash back reward programs virtual loyalty cards incentive programs and virtual communities that have been proven to be able to increase customer loyalty. Keywords Brand Equity Value Equity Relationship Equity Trust Customer Loyalty. Cite this .

• Thương mại điện tử
• Structural equation model
• C2C e marketplace
• C2C e commerce
• C2C e marketplace category
• Long term relationships
• Integrated technology adoption model
• UTAUT model and perceived technology security
• Perceived Technology Security
• Intention to Recommend
• Structural Equation Modeling
• Path analysis
• Multidirectional relationship
• Yield attributing characters
• Path analysis in rice yield
• General structural equation model
• The emotions and repurchase intention in modern retail
• The emotions and repurchase intention
• High density retail
• The shopping environment
• Public health
• Flood disaster
• Geographic information system
• Public health issues
• Social sciences
• Learning organization
• The performance of research organizations
• Collect empirical data
• Full time researchers
• Tax consulting service
• Con firmatory Factor Analysis
• Pricewaterhouse Coopers
• Bootstrap method
• BMC Bioinformatics
• Model generation
• Pathway analysis
• Perturbed models
• Perturbed edges
• Latent variable structural equation modeling
• Measurement model
• Repeated measures ANOVA
• Sanger sequencing
• Rapidly emerging
• BMC Geriatrics
• Living alone
• Social activities
• Health status
• Hypothetical model exhibited
• Structural model
• E banking in Vietnam
• Banking industry
• E banking usage
• Academic Self efficacy
• Academic Help seeking Behaviour
• Complex path models
• Indian Construction Industry
• Structural Equation Modelling
• Financial and non financial encouragements
• Employees of construction industry
• Help of structure questionnaires
• Academic community member
• Academic community members’ willingness
• China’s Economy Forum
• Altruistic behaviour and community atmosphere
• Quit tobacco
• Tobacco control measures
• Developing nations
• Innovation culture and information technology
• Antecedents of business model innovation
• Business Model Innovation
• Economic growth of a region
• Neighbourhood factors largely
• Housing formation patterns
• Models of SEM
• Measurement model and Structural model
• Innovative performance development model
• Human capital improved marketing performance
• Network quality toward improved marketing performance
• The Structural Equation Model
• Innovative performance management
• Islamic Banks in Palestine
• Customer satisfaction and customer loyalty
• Role of PAKSERV model
• Banking industry of Palestine
• Effect of continuous reconfiguration capability
• Disruptive business model innovation
• Indonesia digital startups
• Continuous reconfiguration capability
• E HRM technology
• Technology Acceptance Model
• Manufacturing sector of India
• 200 HR Professionals
• Millennial’s technology acceptance of chatbot
• Banking industry in Indonesia
• Partial Least Square
• Báo cáo sinh học hay
• cách trình bày báo cáo
• báo cáo sinh học
• công trình nghiên cứu sinh học
• tài liệu về sinh học
• Personality traits
• The choice of luxury
• Branded products
• Big Five model
• Individual cultural factors affecting new product accepting behavior
• The case of electronic market in Vietnam
• Individual cultural factors
• The consumer acceptance behavior
• Effects of perceived usefulness
• Continuance intention
• Massive open online course
• Expectation confirmation model