TAILIEUCHUNG - A structural equation model for evaluating user’s intention to adopt internet banking and intention to recommend technology

The current study aims to develop an integrated technology adoption model with extended UTAUT model and perceived technology security to predict and explain user’s intention to adopt internet banking and intention to recommend internet banking in social networks. | A structural equation model for evaluating user s intention to adopt internet banking and intention to recommend technology Accounting4 2018 139 152 Contents lists available at GrowingScience Accounting homepage ac A structural equation model for evaluating user s intention to adopt internet banking and intention to recommend technology Samar Rahia Mazuri Abd. Ghanib and Abdul Hafaz Ngahc a PhD scholar Universiti Sultan Zainal Abidin Terengganu Malaysia bSenior Lecturer Universiti Sultan Zainal Abidin Terengganu Malaysia cSenior Lecturer School of Maritime Business and Management Universiti Malaysia Terengganu Malaysia CHRONICLE ABSTRACT Article history Although several prior research projects have focused on the factors that impact on the adoption Received November 1 2017 of information technology there are limited empirical research works that simultaneously Received in revised format capture technology factors UTAUT2 and customer specific factors perceived technology November 11 2017 security and intention to recommend helping users adopt internet banking. Thus the current Accepted March 31 2018 Available online study aims to develop an integrated technology adoption model with extended UTAUT model March 31 2018 and perceived technology security to predict and explain user s intention to adopt internet Keywords banking and intention to recommend internet banking in social networks. A quantitative Internet Banking approach based survey was conducted to collect the data from 398 internet banking users. For UTAUT2 statistical analysis structural equation model SEM approach was used. Convergence and Perceived Technology Security divergence with earlier findings were found confirming that performance expectancy effort Intention to Recommend expectancy social influence hedonic motivation and perceived technology security had Structural Equation Modeling significant influence on user s intention to adopt internet banking. Additionally .

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