TAILIEUCHUNG - Master Thesis in Economics: Employer Branding - The matching crisis and the bigger picture

The  literature  reviewed  provides  a  concise  outline  to  the  concept  of  employer branding  including  branding,  the  corporate  brand  and  the  internal  brand,  corporate culture,  organisational  attractiveness  and  reputation  as  well  as  service  quality.  The thesis is descriptive and uses a qualitative, inductive approach. The strategy chosen for this thesis was a single case study that uses the Hotel Palais Hansen K empinski as its object of study. A mono-method of  semi-structured interviews  was undertaken for  the  purpose  of  collecting  the  primar y  data .  The  interviews  were  conducted   from different  levels   of the company, from the Director of  People Services to the Chef de Bar in order to provide a clearer perspective on  the  impact of employer branding on the  employee’s  perception.   The  findings  indi cate  that  a  distinctive  and  unique employer brand positively influences an employee’s perception of the organisational attractiveness, the corporate brand and the productivity. To consult more Economic essay sample, please see at: Bộ Luận Văn Thạc Sĩ Kinh tế | Master Thesis in Economics: Employer Branding - The matching crisis and the bigger picture

• Kinh tế - Thương mại
• Master Thesis in Economics
• Master Thesis in Economics sample
• Employer Branding
• Crisis Branding
• The bigger picture about branding
• Customers service
• Commercial banking sector of Nigeria
• Customers perception
• Service quality in the commercial banking
• The recession economics
• Training and development
• Management perspective
• Economics of Ireland
• Financial institutions
• Financial in economics
• Industries in India
• Thesis in Economics sample
• Open economy with finance
• Monetary restrictions
• Economics in Ireland
• Highly skilled labour
• Barriers to labour mobility
• Mobility in the European Union
• Centre of excellence
• Islamic finance
• Management in the office
• Office of the ombudsman
• Management of the ombudsman
• Combining Part Time Study & Employment
• Individual Lives
• Motivators & Impact On Individual Lives
• Key Indicator
• Copper as a Key Indicator
• Key Indicator of Economic Health
• Economic Health
• Customer relationship management
• Customer relationship management in the traditional retail banks
• Banks in France
• Customer management
• Banks management
• Free trade
• Protectionism serves
• Trade Policy
• Libyan Poultry Meat Sector
• Trade Policy for the Libyan Poultry Meat Sector
• Private wealth management
• Management customers
• Financial crisis
• Financial crisis of 2008 in France
• Digital Marketing
• Construction industry
• Marketing Construction
• Effective working capital management
• Capital management
• Capital business
• Demand for a Direct Flight
• Demand for a Flight
• Evaluation Flight
• Evaluation Demand
• Evaluation of Selected Value
• Risk Approaches
• Extreme Market Conditions
• Normal Market Conditions
• Cloud Computing
• Irish Small and Medium‐ sized Enterprises
• Information Technology
• Film canons
• The academic library
• Green marketing
• Green strategies
• Eco labeling
• Country of origin effects
• Behavior and values
• Research methodology
• U
• in economic
• Economic recovery
• The US economic recovery
• Agriculture Brexit
• Risks of Brexit
• agri foods
• Irish exports
• Economic event of Brexit
• Political instability
• Banking system in Brazilian
• Student loans
• Manage the multicultural sales teams
• Sale Teams
• Marketing Sale
• Human Resources Management
• Economic Motivation
• Generation Y
• Workplace Y
• Organizational Culture
• Retail Context