TAILIEUCHUNG - Lecture Organizational behavior - Chapter 3: Introducing organizational behavior

After reading this chapter, you should be able to answer the following questions: What is perception and why is it important? What are the common perceptual distortions? What is the link between perception, attribution, and social learning? What is involved in learning by reinforcement? | Chapter 3 Perception, Attribution, and Learning A discerning eye tells the story 1 Chapter 3 Study Questions What is perception and why is it important? What are the common perceptual distortions? What is the link between perception, attribution, and social learning? What is involved in learning by reinforcement? Copyright © 2014 John Wiley & Sons, Inc. 4-2 2 What is perception? Perception Process by which people select, organize, interpret, retrieve, and respond to information from the world around them. Copyright © 2014 John Wiley & Sons, Inc. 4-3 3 Figure : What is perception? Copyright © 2014 John Wiley & Sons, Inc. 4-4 4 Copyright © 2014 John Wiley & Sons, Inc. 4-5 What do you see? 5 What is perception? Attention and selection Selective screening Lets in only a tiny portion of all the information available. Two types of selective screening Controlled processing Screening without conscious awareness Copyright © 2014 John Wiley & Sons, Inc. 4-6 6 What is perception? Schemas .

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