TAILIEUCHUNG - Survey on search engine optimization techniques to achieve high page rank

This art of improving a websites visibility in the body of search engines result is known as Search Engine Optimization. . In this paper, we will compare the various algorithms that affect Search Engine Optimization process. | ISSN:2249-5789 Manpreet Kaur, International Journal of Computer Science & Communication Networks,Vol 5(4),216-223 Survey on Search Engine Optimization Techniques to achieve high page rank Manpreet Kaur Hari Singh E-mail: aulakh_manpreet@ Abstract Search Engines are basically used to search for any information across internet. The first basic motive of any website or webpage is to appear at the top list of the search engine when any user searches for the related information that is in their websites content. There are various factors that affect the websites rating and plunges them to the peak list of the search crawler and some websites despite have the best content never gets into the search engines top list. This art of improving a websites visibility in the body of search engines result is known as Search Engine Optimization. . In this paper, we will compare the various algorithms that affect Search Engine Optimization process. 1. Introduction Search Engine Optimization (SEO) aka is the art of improving a website‟s visibility in the main (natural/organic) body of search engine results. A seemingly complex set of factors is organized automatically by the search engines ranking algorithms. When worked through logically, step by step, these factors can be prioritized and addressed in a straight forward way. Fundamentally there are two sides to Search Engine Optimization: on-site optimization and off-site optimization. On-site optimization focuses on factors affecting the website to do with its hosting, structure, accessibility and content. Offsite optimizations factors are all to do with links and how well integrated you are into your networks online. (Search, 2011) In a survey it was found that majority of people expect brands at the top of search engine results to be the leading brands on that chosen search term. The diagram below shows an analysis of the way the users expect to get the information about a business. The Proposed .

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