TAILIEUCHUNG - Ebook Principles of marketing (16/E): Part 1

(BQ) Part 1 book “Principles of marketing” has contents: Marketing - Creating customer value and engagement, analyzing the marketing environment, managing marketing information to gain customer insights, business markets and business buyer behavior, consumer markets and buyer behavior , and other contents. | Global edition Principles of Marketing sixteenth edition Philip Kotler • Gary Armstrong Principles of Marketing Global Edition This page is intentionally left blank. Principles of Marketing Global Edition Philip Kotler Northwestern University Gary Armstrong University of North Carolina Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo 16e Editor-in-Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Program Manager Team Lead: Ashley Santora Program Manager: Jennifer M. Collins Editorial Assistant: Daniel Petrino Vice President, Product Marketing: Maggie Moylan Director of Marketing, Digital Services and Products: Jeanette Koskinas Executive Product Marketing Manager: Anne Fahlgren Field Marketing Manager: Lenny Ann Raper Senior Strategic Marketing Manager: Erin Gardner Project Manager Team Lead: Judy Leale Senior Project Manager: Jacqueline A. Martin Operations Specialist: Carol Melville Cover Designer: Lumina Datamatics Ltd. Cover Image: Vasya Kobelev/Shutterstock Vice President, Director of Digital Strategy & Assessment: Paul Gentile Senior Manufacturing Controller, Global Edition: Trudy Kimber Manager, Media Production, Global Edition: M. Vikram Kumar Acquisitions Editor, Global Edition: Steven Jackson Assistant Project Editor, Global Edition: Priyanka Shivadas Manager of Learning Applications: Paul Deluca Digital Editor: Brian Surette Digital Studio Manager: Diane Lombardo Digital Studio Project Manager: Robin Lazrus Digital Studio Project Manager: Alana Coles Digital Studio Project Manager: Monique Lawrence Digital Studio Project Manager: Regina DaSilva Full-Service Project Management and Composition: S4Carlisle Publishing Services Printer/Binder: Courier Kendallville Cover .

• Marketing - Bán hàng
• Principles of marketing
• Creating customer value
• Analyzing the marketing environment
• Business buyer behavior
• Consumer markets
• Buyer behavior
• Lecture Principles of Marketing
• Marketing strategy
• Online marketing
• Direct marketing
• Direct marketing model
• Marketing process
• Marketing information
• Managing Marketing information
• Marketing in the digital age
• Marketing strategy in the digital age
• Sustainable marketing
• Marketing ethics
• Social criticisms of marketing
• Marketing myopia
• Market segmentation
• Marketing environment
• Demographic environment
• Marketing channels
• Supply chain management
• Social responsibility
• Customer insights
• Marketing research
• Bài giảng Nguyên lý Marketing
• Integrated direct marketing
• Marketing communicationsm
• Simple marketing system
• Strategic planning
• Planning Marketing
• Personal selling
• Global marketplace
• Global marketing environment
• Global marketing program
• Communicating customer value
• Marketing communications strategy
• Building customer relationships
• Marketing’s role
• Economic environment
• Company’s microenvironment
• Customer driven Marketing strategy
• Market targeting
• Introduction of Marketing
• Marketing mix 4P’s
• Strategic planning and marketing process
• Changing marketing opportunities
• Analyzing marketing opportunities
• Managing the marketing effort
• Marketing management’s ability
• Marketing department plan
• The marketing information
• Analyzing marketing information
• The marketing communications mix
• Modern marketing system