TAILIEUCHUNG - Lecture International marketing (15/e): Chapter 11 - Philip R. Cateora, Mary C. Gilly, John L. Graham

Chapter 11 - The Asia Pacific region. What you should learn about in chapter 11: The dynamic growth in the region, the importance and slow growth of Japan, the importance of the Bottom-of-the-Pyramid Markets, the diversity across the region, the interrelationships among countries in the region, the diversity within China. | International Marketing 15th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham The People’s Republic of China (PRC) (1 of 2) Aside from the United States and Japan, there is no more important single national market than the PRC The PRC with a dual economic system, embracing socialism along with many tenets of capitalism, has produced an economic boom with expanded opportunity for foreign investment Its GNP averaged nearly 10% since 1970 and is predicted to be around 8 – 10% in the next 10 to 15 years, equaling that of the US by 2015 Roy Philip Opening Side The People’s Republic of China (PRC) (2 of 2) Two major events that occurred in 2000 had a profound effect on China’s economy: Admission to the World Trade Organization (WTO) US granting normal trade relations (NTR) to China on a permanent basis (PNTR) Two steps China must take if its road to economic growth must be smooth: Improving human rights Reforming the legal system Roy Philip Opening Side Hong Kong After 155 years of British rule, Hong Kong reverted to China in 1997, when it became a special administrative region (SAR) of the PRC Hong Kong is given a high degree of autonomy. It negotiates bilateral agreements (which are then “confirmed” by the PRC0 and makes major economic decisions on its own Hong Kong is a free society with legally protected rights as the PRC continues to pursue a generally noninterventionist approach to economic policy that stresses the private sector Roy Philip Opening Side Taiwan, The ROC Both Taiwan and China continue to implement WTO provisions between themselves Taiwan companies have invested over %50 billion in China, and about 250,000 Taiwanese-run factories are responsible for about 12% of China’s exports Trade helps out both countries: Taiwanese companies face rising costs at home - China offers a nearly limitless pool of cheap labor and engineering talent; China’s SOEs are laying off millions and Taiwan provides plentiful jobs Roy Philip

• Marketing - Bán hàng
• International marketing
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• The Asia Pacific region
• International marketing channels
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Nature of international marketing
• Integrated marketing communications
• International legal environment
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing