TAILIEUCHUNG - Lecture International marketing (16th edition) - Chapter 15: International marketing channels

The main goals of this chapter are to: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,. | International Marketing Channels Chapter 15 Learning Objectives LO1 The variety of distribution channels and how they affect cost and efficiency in marketing LO2 The Japanese distribution structure and what it means to Japanese customers and to competing importers of goods LO3 How distribution patterns affect the various aspects of international marketing LO4 The functions, advantages, and disadvantages of various kinds of middlemen LO5 The importance of selecting and maintaining middlemen LO6 The growing importance of e-commerce as a distribution alternative LO7 The interdependence of physical distribution activities 2 The distribution process physical handling and distribution of goods, the passage of ownership (title), and the buying and selling negotiations between producers and middlemen and between middlemen and customers Channel structures range from those with little developed marketing infrastructure such as those found in many emerging markets to the highly complex, multi-layered system found in Japan Channel-of-Distribution Structures 3 International Distribution Systems Import-Oriented Distribution Structure Tight distribution structures: Japan Trends: From Traditional to Modern Channel Structures 4 Import-Oriented Distribution Structures In an import-oriented or traditional distribution structure, an importer controls a fixed supply of goods The marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers In the resulting seller’s market, market penetration and mass distribution are not necessary because demand exceeds supply, and in most cases 5 Import-Oriented Distribution Structures The customer seeks the supply from a limited number of middlemen and this affects the development of intermediaries and their functions. Distribution systems are local rather than national in scope The relationship between the importer and any middleman in the marketplace is considerably .

• Marketing - Bán hàng
• International marketing
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• International marketing channels
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Nature of international marketing
• Integrated marketing communications
• International legal environment
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing