TAILIEUCHUNG - Management accounting: Information for creating and managing value (4/e): Chapter 20 - Kim Langfield-Smith, Helen Thorne

Chapter 20 - Pricing and product mix decisions. This chapter presents the following content: Major influences on pricing decisions, major influences on pricing decisions, economic profit-maximising models, limitations of the economic model,. | Chapter 20 Pricing and product mix decisions 20- Major influences on pricing decisions Market positioning Product cost Customer value Competitor behaviour Legal, political and ethical issues Cost forms the lower limit of the price and customer value the upper limit continued 20- 20- Major influences on pricing decisions Market positioning Companies position themselves in certain markets and this may influence product prices A firm with a reputation for very high quality and prestigious products may set a high price, consistent with that image An overemphasis on price cutting can damage a product’s image, and reduce profitability continued 20- Major influences on pricing decisions Product costs In the long term, firms must produce at a cost below selling price The importance of product cost in price setting varies across industry Even when a firm sets a price below cost, it is still important to have an awareness of product cost continued 20- Major influences on pricing decisions Customer value Understanding customer value is a critical aspect in price setting The difference between the value that a customer gains by owning and using a product, and the price paid for the product Businesses must understand the specific aspects of a product or service that provide value to the customer continued 20- Major influences on pricing decisions Competitors’ behaviour Competitors’ behaviour can affect a company’s pricing decisions When considering the reaction of competitors, management must take care to define its product and market it correctly Predicting competitors’ reactions to its products and pricing strategy is a difficult but important task for management continued 20- Major influences on pricing decisions Legal, political and ethical issues Managers must adhere to the laws when setting prices The law generally prohibits companies from discriminating between customers in setting prices Political pressures may lead to intervention in the .

• Ngân hàng - Tín dụng
• Management accounting
• Lecture Management accounting
• Management accounting information
• Managing value
• Product mix decisions
• Product costs
• Financial accounting
• Management accountants
• Business environment
• Bài giảng Kế toán quản trị
• Nature of management accounting
• Component of accounting system
• Managerial accounting
• Management accounting systems
• Costing systems
• Environmental management accounting
• Cst accounting in action
• Management cost accounting
• Accounting for management
• Cost accounting in action
• Advanced fraud
• Managing resources
• Australian organisations
• Emphasis on cost
• Social management accounting
• Corporate social responsibility
• Paper F2
• Revision kit 2016
• Document management accounting
• Management accounting Review
• Implementation of management accounting
• Study text 2016
• Tiếng Anh kinh doanh
• F2 Management Accounting
• ACCA Paper F2
• Paper F2 Management Accounting
• Book ACCA Management Accounting
• Lecture Advanced management accounting
• Bài giảng Kế toán quản trị nâng cao
• Advanced management accounting
• Inflation accounting
• Current purchasing power method
• Current cost accounting method