TAILIEUCHUNG - Lecture Business (4/e): Chapter 13 - Ferrell, Hirt, Ferrell

Chapter 13 - Digital marketing and social networking. Define digital media and digital marketing and recognize their increasing value in strategic planning, demonstrate the role of digital marketing and social networking in today’s business environment, show how digital media affects the marketing mix, | Part 5 Marketing: Developing Relationships © 2015 McGraw-Hill Education. 1 CHAPTER 11 Customer-Driven Marketing CHAPTER 12 Dimensions of Marketing Strategy CHAPTER 13 Digital Marketing and Social Networking 13-2 2 Learning Objectives LO 13-1 Define digital media and digital marketing and recognize their increasing value in strategic planning. LO 13-2 Demonstrate the role of digital marketing and social networking in today’s business environment. LO 13-3 Show how digital media affects the marketing mix. LO 13-4 Define social networking and illustrate how businesses can use different types of social networking media. LO 13-5 Identify legal and ethical considerations in digital media. 13-3 3 Growth and Benefits of Digital Communication 13-4 4 Growth and Benefits of Digital Communication 13-5 5 Product & Promotion Considerations 13-6 Digital media connectivity creates opportunities to add services and benefits to products Some products only available digitally Businesses can offer more .

• Quản trị kinh doanh
• Lecture Business
• Organizing business
• Operations management
• Digital marketing
• Social networking
• Digital communication
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• International business
• International business management
• Business environment
• Technological environment
• Conducting business ethically
• Business intelligence
• Lecture Business intelligence
• Technologies enabling business intelligence
• Business intelligence tools
• Development of business intelligence
• Business intelligence solutions
• Business plan
• Financing small business
• Business driven technology
• Lecture Business driven technology
• Technology plug in
• Business plug ins
• Business process
• Business process improvement
• Designing business plan
• Lecture Designing business plan
• Introduction to Business plan
• What is Business plan
• The Business plan
• A plan must pass three tests
• Key elements of a Business plan
• Dynamic business law
• Business law
• Lecture Dynamic business law
• Legal environment of business
• Classification of law
• Criminal law
• Business crime
• Business communication design
• Business communication
• Lecture Business communication design
• Business writing design
• Writing process
• Business writing style
• Managing human resource
• Risk management
• Small business industries
• Contemporary global economy
• Managing human resources
• Labor relations
• Decision making hierarchy
• Informal organization
• Business economics
• Lecture Business economics
• Business applications of economics
• Open economy
• Competitive markets
• Principles of economics
• Economic Models
• Business basics
• Financial statement
• Data mining
• Global information systems
• Cultural business challenges
• Screening business ideas
• Conducting feasibility analysis
• Business idea come from
• Business ideas
• Kinh tế quốc tế
• Lecture International business
• Global business
• Cross cultural business
• Culture matters