TAILIEUCHUNG - Lecture Supply chain management: A global perspective – Chapter 4: Marketing

Lecture Supply chain management: A global perspective – Chapter 4: Marketing. The main contents of the chapter consist of the following: What is marketing? customer-driven supply chains, delivering value to customers, channels of distribution. | Chapter 4 Marketing 4-1 Lecture Outline 4-2 What is Marketing? Customer-Driven Supply Chains Delivering Value to Customers Channels of Distribution Copyright 2011 John Wiley & Sons, Inc. What is Marketing? 4-3 Marketing is the function responsible for linking the organization to its customers and is concerned with the “downstream” part of the supply chain Copyright 2011 John Wiley & Sons, Inc. 4-4 Copyright 2011 John Wiley & Sons, Inc. The Marketing Function Marketing Task: identify what customers want and need create demand for a company’s current and new products identify market opportunities 4-5 Copyright 2011 John Wiley & Sons, Inc. Marketing Segmentation Marketing segmentation distinguishes markets Mass Marketing treats the entire market as a homogenous group Target Marketing does not try to please all customers with the same product 4-6 Copyright 2011 John Wiley & Sons, Inc. Evolution of Marketing 4-7 Copyright 2011 John Wiley & Sons, Inc. Evolution of Marketing Continued Three

• Quản trị kinh doanh
• Supply chain
• Supply chain management
• Lecture Supply chain management
• Chuỗi cung ứng
• Quản lý chuỗi cung ứng
• Customer driven supply chains
• Manufacturing planning
• Control for supply chain management
• Supply chain logistics
• Management of supply chain logistics
• Supply chain logistics framework
• Warehouse replenishment systems
• Empirical study on sustainable supply chain strategies
• Sustainable supply chain strategies
• The mediating role of supply chain collaboration
• Supply chain collaboration
• Jordanian Pharmaceutical companies incorporate
• Supply chain processes
• Goods producing processes
• Effective operation
• Supply chain strategy
• Advances in supply chain management
• Supply chain analysis
• Advanced planning
• Supply chain relationship management
• Global supply chain management
• Master thesis
• Business Administration
• Master thesis Business Administration
• Supply chain social sustainability
• Supply chain integration
• Supply chain performance
• Essentials of supply chain management
• Supply chain operations
• Supply chain coordination
• Business strategy
• Measuring performance
• Supply chain metrics
• Supply chain opportunities
• Developing supply chain systems
• Logistics and supply chain management
• Synchronous supply chain
• Managing the global pipeline
• Managing risk in the supply chain
• Lean supply chains
• Lean production
• Lean supply chain design