TAILIEUCHUNG - Lecture The dynamics of mass communication: Media in the digital age - Chapter 19

Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact. | Social Effects of Mass Communication Chapter 19 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE Investigating Mass Communication Effects Effects on Knowledge and Attitudes Media Effects on Behavior: A Short History The Impact of Televised Violence Encouraging Prosocial Behavior Other Behavior Effects Research about The Social Effects of the Internet Communication in the Future: Social Impact INVESTIGATING MASS COMMUNICATION EFFECTS Focus on scientific studies Two methods common Survey Panel study Experiment Field experiment EFFECTS ON KNOWLEDGE AND ATTITUDES The dividing line between knowledge and attitudes is fuzzy. We will consider both We will examine several topics that have generated the most research interest Media and Socialization Socialization is how individuals come to adopt behaviors and values of the group Agencies of socialization include media The Media as a Primary Source of Information Learning is important part of the

• PR - Truyền thông
• Mass communication
• Truyền thông đại chúng
• Media in the digital age
• Mass media
• Communication process
• Social effects
• The digital age
• Dynamics of mass communication
• Perspectives on mass communication
• Functions of mass communication
• Functional analysis
• Mass media industry
• Interpersonal communication
• Digital age
• Mass communication effects
• Conquering space
• Cultural context
• Electronic media
• Sound recording