TAILIEUCHUNG - Ebook Retail management - A strategic approach (13/E): Part 1

Part 1 book “Retail management - A strategic approach” has contents: An introduction to retailing, building and sustaining relationships in retailing, strategic planning in retailing, retail institutions by ownership, retail institutions by store-based strategy mix, and other contents. | RETAIL MANAGEMENT A Strategic Approach THIRTEENTH EDITION GLOBAL EDITION Barry Berman Hofstra University Joel R. Evans Hoftsra University Patrali Chatterjee Montclair State University Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan 1 6/28/17 3:45 PM  To Linda; Glenna, Paul, Danielle, Sophie, and Joshua; and Lisa, Ben, Philip, Emily, and Levi To Linda, Jennifer and Phil, and Stacey and Adam To Amit; Amal, Bharati, and Parnali; and Trisha and Raaka Thank you for support and encouragement. Vice President, Business Publishing: Donna Battista Director of Portfolio Management: Stephanie Wall Portfolio Manager: Daniel Tylman Editorial Assistant: Linda Albelli Project Manager, Global Edition: Nitin Shankar Acquisitions Editor, Global Edition: Tahnee Wager Senior Project Editor, Global Edition: Daniel Luiz Managing Editor, Global Edition: Steven Jackson Manager, Media Production, Global Edition: M. Vikram Kumar Senior Manufacturing Controller, Production, Global Edition: Trudy Kimber Vice President, Product Marketing: Roxanne McCarley Director of Strategic Marketing: Brad Parkins Strategic Marketing Manager: Deborah Strickland Product Marketer: Becky Brown Executive Field Marketing Manager: Adam Goldstein Field Marketing Manager: Lenny Ann Kucenski Field Marketing Assistant: Kristen Compton Product Marketing Assistant: Jessica Quazza Vice President, Production and Digital Studio, Arts and ­Business: Etain O’Dea Director of Production, Business: Jeff Holcomb Managing Producer, Business: Ashley Santora Content Producer: Linda Albelli Operations Specialist: Carol Melville Creative Director: Blair Brown Manager, Learning Tools: Brian Surette Content Developer, Learning Tools: Sarah .

• Marketing - Bán hàng
• Retail management
• A strategic approach
• Sustaining relationships
• Store based strategy mix
• Retail institutions
• Situation analysis
• Targeting customers
• Retail buying
• Management of retail buying
• Lecture Management of retail buying
• Anticipate customer demand
• Centralized merchandising
• Merchandise managers
• Buying groups
• Buying offices
• Selling cycle
• Motivates consumers
• Internal research
• Merchandise assortments
• Private label brands
• Assortment planning
• Stock controls
• Staple stock controls
• Seasonal merchandise
• Internet commerce in retailing
• Product labeling terminology
• Radio frequency identification
• Choosing vendors
• Good vendors
• Bad vendors
• International vendors
• Domestic sources
• Foreign sources
• Translating plans
• Market locations
• Buying trips
• Negotiating the buy
• Price negotiation
• Types of discounts
• The buyer’s order
• Vendor relations
• Typical vendor services
• Profit margin controls
• Pricing individual items
• Price line structures