TAILIEUCHUNG - Lecture Management of retail buying – Chapter 1: An overview of retail buying

In this chapter, you will learn about: The responsibilities of buyers & merchandise managers, skills & personality traits for success in this field, how different types of stores are organized to meet their buying needs, the pros and cons of centralized merchandising, opportunities for women in this field. | Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Ch. 1: An Overview of Retail Buying The responsibilities of buyers & merchandise managers Skills & personality traits for success in this field How different types of stores are organized to meet their buying needs The pros and cons of centralized merchandising Opportunities for women in this field Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved This is the topic overview found at the beginning of Chapter 1. Steps to Anticipate Customer Demand Study consumers & their purchasing decisions Use research to target customer groups Determine quantity & timing of retail buys Find & study the vendors who can provide what you need Handle the logistics: packaging, shipping, storing, pricing, entry into store database, etc. Work cooperatively on advertising & display Maintain & interpret database Watch the competitors Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Each of these steps figures .

• Quản trị kinh doanh
• Retail buying
• Management of retail buying
• Lecture Management of retail buying
• Anticipate customer demand
• Centralized merchandising
• Merchandise managers
• Buying groups
• Buying offices
• Selling cycle
• Translating plans
• Market locations
• Buying trips
• Motivates consumers
• Internal research
• Merchandise assortments
• Private label brands
• Assortment planning
• Stock controls
• Staple stock controls
• Seasonal merchandise
• Internet commerce in retailing
• Product labeling terminology
• Radio frequency identification
• Choosing vendors
• Good vendors
• Bad vendors
• International vendors
• Domestic sources
• Foreign sources
• Negotiating the buy
• Price negotiation
• Types of discounts
• The buyer’s order
• Vendor relations
• Typical vendor services
• Profit margin controls
• Pricing individual items
• Price line structures