TAILIEUCHUNG - Lecture Business research methods (11/e): Chapter 12 - Donald R. Cooper, Pamela S. Schindler

Chapter 12: Measurement scales. This chapter covers procedures that will help students understand measurement scales so that they can select or design measures that are appropriate. The chapter focuses on measuring complex constructs like attitudes. | Chapter 12 Measurement Scales McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter covers procedures that will help students understand measurement scales so that they can select or design measures that are appropriate. The chapter focuses on measuring complex constructs like attitudes. Learning Objectives Understand The nature of attitudes and their relationship to behavior. The critical decisions involved in selecting an appropriate measurement scale. The characteristics and use of rating, ranking, sorting, and other preference scales. 12- Measurements are Relative “Any measurement must take into account the position of the observer. There is no such thing as measurement absolute, there is only measurement relative.” Jeanette Winterson journalist and author 12- This note relates to the effort it takes to develop a good measurement scale, and that the emphasis is always on helping the manager make a better .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Measurement scales
• Scaling Process
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement skepticism
• Question content