TAILIEUCHUNG - Lecture Marketing (12/e): Chapter 5 – Kerin, Hartley, Rudelius

Chapter 5 - Understanding consumer behavior. After reading chapter 5, you should be able to: Describe the stages in the consumer purchase decision process; distinguish among three variations of the consumer purchase decision process: routine, limited, and extended problem solving; identify major psychological influences on consumer behavior; identify the major sociocultural influences on consumer behavior. | Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. LO 5-2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 5, YOU SHOULD BE ABLE TO: LO 5-1 Describe the stages in the consumer purchase decision process. Distinguish among three variations of the consumer purchase decision process: routine, limited, and extended problem solving. 5- LO 5-4 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 5, YOU SHOULD BE ABLE TO: LO 5-3 Identify major psychological influences on consumer behavior. Identify the major sociocultural influences on consumer behavior. 5- ENLIGHTENED CARMAKERS KNOW WHAT CUSTOM(H)ERS VALUE The Sense of Styling The Need for Speed The Substance of Safety The Shopping Experience 5- FIGURE 5-1 The purchase decision process consists of five stages 5- CONSUMER PURCHASE DECISION PROCESS PROBLEM RECOGNITION LO 5-1 Consumer Behavior Purchase Decision Process 5- CONSUMER

• Marketing - Bán hàng
• Consumer behavior
• Purchase decision process
• Marketing process
• Lecture Marketing
• Managing the marketing process
• Strategic marketing
• Consumer diversity
• Social class
• Household influences
• Social influences
• Symbolic consumer behavior
• Diffusion of innovations
• Consumer perception
• Consumer learning
• Consumer attitude formation
• C onsumer decision making
• Persuading consumers
• Lecture Consumer behavior
• Bài giảng Hành vi người tiêu dùng
• Hành vi người tiêu dùng
• Aspects of consumer behavior
• Consumers’ impact on marketing
• Cultural Influences
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Consumer markets
• Consumer buyer behavior
• Consumer decision process
• Hành vi tiêu dùng
• Người tiêu dùng
• Quản trị kinh doanh
• Motivation process
• Motivational strength
• Consumer involvement
• Individual decision making
• Consumer purchase
• Decision making process
• Portrait of consumer
• Consumer decision making
• A framework for consumer analysis
• Consumers product knowledge
• Consumers in situations
• Consumer culture
• Beyond consumer relationships
• Marketing misbehavior
• Understanding consumer behavior
• Problem recognition
• information search
• Decision making based
• Attitudes based
• Cross Cultural variations
• The changing american society
• Social stratification
• Group influences on consumer behavior
• Reference groups
• Market segmentation
• Product positioning
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• Consuming culture
• Conceptuals of consumer behavior
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• Theory of consumer behavior
• Behavioral economics
• Technology Driven consumer behavior
• The marketing concept
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• The consumer behavior value framework
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• the Self Concept
• Role of packaging in consumer buying behavior
• Packaging in consumer buying behavior
• Analyze the data
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• Conception of marketing
• The process of perception
• Sensory systems
• Behavioral Learning Theories
• Marketing Applications of Repetition
• Functional theory of attitudes
• ABC model of attitudes
• Perspectives on the self
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• Symbolic interactionism
• Looking glass self
• Group influence
• Opinion leadership