TAILIEUCHUNG - Lecture Principles of Marketing - Chapter 5: Consumer markets and consumer buyer behavior

The main contents of this chapter include all of the following: Model of consumer behavior, characteristics affecting consumer behavior, types of buying decision behavior, the buyer decision process, the buyer decision process for new products. | Chapter Five Consumer Markets and Consumer Buyer Behavior 1 Consumer Markets and Consumer Buyer Behavior Model of Consumer Behavior Characteristics Affecting Consumer Behavior Types of Buying Decision Behavior The Buyer Decision Process The Buyer Decision Process for New Products Topic Outline 2 Consumer buyer behavior : the buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption Consumer market : all of the personal consumption of final consumers Model of Consumer Behavior Note to Instructor Discussion Question What have you recently purchased that cost over $100? Write down all the reasons you purchased this particular item. Because students are all consumers—it is interesting to start the class with a discussion of products they have recently purchased. When you ask them why they purchased a particular item or product, you can bring them through many topics in this chapter including the characteristics that affect .

• Marketing - Bán hàng
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Consumer markets
• Consumer buyer behavior
• Consumer behavior
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• Marketing process
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• Managing Marketing information
• Marketing in the digital age
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