TAILIEUCHUNG - Lecture Business research methods (11/e): Chapter 20 - Donald R. Cooper, Pamela S. Schindler

This chapter covers reporting and presentation techniques. An example of the MindWriter research report is provided in the text. After reading this chapter, you should understand: That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality; the contents, types, lengths, and technical specifications of research reports; that the writer of a research report should be guided by questions of purpose, readership, circumstances/limitations, and use. | Chapter 20 Presenting Insights and Findings: Written Reports McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter covers reporting and presentation techniques. An example of the MindWriter research report is provided in the text. Learning Objectives Understand . . . That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality. The contents, types, lengths, and technical specifications of research reports. That the writer of a research report should be guided by questions of purpose, readership, circumstances/ limitations, and use. 20- Learning Objectives Understand . . . That while some statistical data may be incorporated into the text, most statistics should be placed in tables, charts, or graphs. 20- Stories Share Research “Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Presenting insights
• Written reports
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content