TAILIEUCHUNG - Rochester Institute of TechnologyRIT Scholar WorksTheses8-2-2013Effects of reputation and aesthetics on the credibility of search engine resultsChristiansen BryanFollow this and additional works at: http://scholarworks.rit.edu/theses Recommended

r | Rochester Institute of Technology RIT Scholar Works Theses 8-2-2013 Effects of reputation and aesthetics on the credibility of search engine results Christiansen Bryan Follow this and additional works at http theses Recommended Citation Bryan Christiansen Effects of reputation and aesthetics on the credibility of search engine results 2013 . Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information please contact amytwc@. RUNNING HEAD SEARCH ENGINE CREDIBILITY 1 The Rochester Institute of Technology Department of Communication College of Liberal Arts Effects of Reputation and Aesthetics on the Credibility of Search Engine Results by Bryan C. Christiansen A Thesis submitted in partial fulfillment of the Master of Science Degree in Communication Media Technologies Degree Awarded August 2 2013 SEARCH ENGINE CREDIBILITY 2 The members of the Committee approve the thesis of Bryan C. Christiansen presented on August 2 2013. Kelly Norris Martin . Assistant Professor Department of Communication Thesis Adviser Ki-Young Lee . Associate Professor Department of Communication Thesis Adviser Rudy Pugliese . Professor of Communication Director Communication Media Technologies Graduate Degree Program Patrick Scanlon . Professor of Communication and Chairman Department of .

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