TAILIEUCHUNG - DIGITAL MARKETING LEADING TOWARDS NEW BUSINESS OPPORTUNITIES Searching for collaboration between Finnish music companies and digital service companiesLaura Immonen Jaakko JoensuuBachelor’s Thesis December 2009School of Business and Services Manageme

d | DIGITAL MARKETING LEADING TOWARDS NEW BUSINESS OPPORTUNITIES Searching for collaboration between Finnish music companies and digital service companies Laura Immonen Jaakko Joensuu Bachelor s Thesis December 2009 School of Business and Services Management JYVASKYLAN AMMATTIKORKEAKOULU if Ạỵ JYVASKYLAN ammattikorkeakoulu WkLW JAMK UNIVERSITY OF APPUED SCIENCES DESCRIPTION Author s IMMONEN Laura JOENSUU Jaakko Type of publication Bachelor s Thesis Date Pages 113 Language English Confidential Until Permission for web publication X Title DIGITAL MARKETING LEADING TOWARDS NEW BUSINESS OPPORTUNITIES SEARCHING FOR COLLABORATION BETWEEN FINNISH MUSIC COMPANIES AND DIGITAL SERVICE COMPANIES Degree Programme Degree Programme in Music Management Tutor s KREUS Pia CRAWFORD Steven Assigned by Abstract Digital technologies and processes have changed the landscape within the music industry by altering ways in which revenue is generated thus opening new possibilities for marketing and sales. New marketing strategies and ways to identify and communicate with prospects and existing customers had to be found. In Finland during the latter part of the last century many small IT and digital services companies appeared and therefore this thesis seeks to describe the degree to which these two types of companies are co-operating with each other within the music industry. The research began by investigating existing digital marketing tools available for music industry. Next a qualitative research approach was employed to explore insights provided by eight notable professionals in the Finnish music industry and digital service companies. The combination of secondary and primary data enabled to discover in both broad and deep contexts the digital marketing tools and strategies now available and the level of collaboration within the researched companies. In addition the thesis focuses on explicating the use of web applications by Finnish music and digital service companies. The .

• Quản lý Nhà nước
• Kyc năng giao tiếp