TAILIEUCHUNG - Lecture E-commerce and e-business for managers - Chapter 18: E-publishing

Lecture E-commerce and e-business for managers - Chapter 18: E-publishing. This chapter includes contents: Electronic publishing, self-publishing, print on demand, e-publishing: related hardware and technologies, online news services, e-zines and online magazines, future of e-publishing. | Chapter 18, e-Publishing Outline Introduction Electronic Publishing Self-Publishing Print on Demand e-Publishing: Related Hardware and Technologies XrML e-Books Online News Services e-Zines and Online Magazines Future of e-Publishing Introduction e-Publishing is creating role reversals in the publishing industry Self publishing is made easier with the Web Print-on-demand will become widely available Steven King and others have revolutionized the publishing industry with their e-publishing efforts XrML could make security and copyright concerns disappear Electronic Publishing Traditional publishing relies on large print quantities to keep costs low Cannibalization A decrease in sales of a product directly resulting from the launch of a new improved product Break-even point The exact point when revenues and expenses are equal Electronic Publishing Major publishers will have to restructure revenue models to cover the resulting expense Traditional distribution providers and storage facilities could also be hurt by a shift to electronic publishing Content creator The writer or author of content E-Publishing SWOT Project Gutenberg Started at Xerox in 1970 to measure operator productivity They needed a project that would take a huge number of man hours Goal to convert 10,000 public domain classics into electronic format Used ASCII for uniformity Many e-publishing sites offer Guttenberg texts at no charge Self Publishing The Internet makes it easier to offer your materials to a global audience Self publishing includes writing, publishing and marketing your materials Even without an e-commerce infrastructure e-matter can attract visitors Newsletters are a popular medium for self publishing Self Publishing Subsidy e-publishing Material is published, but only on an honor system Marketing and distribution is offered at an additional fee Examples: Xlibris .

• Thương mại điện tử
• E business for managers
• Thương mại điện tử
• Electronic publishing
• Self publishing
• Online news services
• Online magazines