TAILIEUCHUNG - Lecture Business communication (2/e): Chapter 5 - Flatley, Rentz, Lentz

Chapter 5 - Writing good-news and neutral messages. After studying this chapter, you should be able to: Properly assess the reader's likely reaction to your message; describe the general plan for direct order messages; write clear, well-structured routine requests for information; write direct, orderly, and friendly favorable responses;. | McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. five “Begin directly when the news is good or routine.” Writing Good-News and Neutral Messages Preliminary Assessment Determine the reader’s probable reaction – positive, neutral, negative If positive or neutral, directness usually recommended If negative, indirectness usually recommended 5- The General Direct Plan 5- The message plan: Body Closing Opening Directness for Routine Inquiries Begin directly with the objective. Either ask a specific question or make a general request for the information. Include any necessary explanation--wherever it fits (as a separate part of the message or worked in with the questions). If a number of questions are involved, give them structure. May number them. Make them stand out. End with goodwill words--something appropriate that fits the individual case. 5- Routine Inquiry: Good Example Dear Mr. Crifasi: Will you please help us to

• Quản trị kinh doanh
• Business communication
• Lecture Business communication
• Communication skills
• Business communication process
• Writing good news
• Neutral messages
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business messages
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture