TAILIEUCHUNG - Lecture Management: Leading and collaborating in a competitive world - Chapter 17: Managing technology and innovation

This chapter presents the following content: List the types of processes that spur development of new technologies, describe how technologies proceed through a life cycle, discuss ways to manage technology for competitive advantage, summarize how to assess technology needs,.and other contents. | Managing Technology and Innovation Chapter Seventeen Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Learning Objectives LO 1 List the types of processes that spur development of new technologies. LO 2 Describe how technologies proceed through a life cycle. LO 3 Discuss ways to manage technology for competitive advantage. LO 4 Summarize how to assess technology needs. 17-2 Learning Objectives (cont.) LO 5 Identify alternative methods of pursuing technological innovation. LO 6 Define key roles in managing technology. LO 7 Describe the elements of an innovative organization. LO 8 List characteristics of successful development projects. 17-3 Technology and Innovation Technology The systematic application of scientific knowledge to a new product, process, or service. 17-4 The Technology Life Cycle 17-5 Figure Technology Dissemination Pattern and Adopter Categories 17-6 Figure Diffusion of Technological Innovations An innovation will spread quickly if it Has a great advantage over its predecessor Is compatible with existing systems, procedures, infrastructures, and ways of thinking Has less rather than greater complexity Can be tried and tested easily without significant cost or commitment Can be observed and copied easily 17-7 Dynamic Forces of a Technology’s Competitive Impact 17-8 Figure Assessing Technology Needs Technology audit Process of clarifying the key technologies on which an organization depends 17-9 Assessing External Technological Trends Benchmarking the process of comparing the organization’s practices and technologies with those of other companies 17-10 Framing Decisions about Technological Innovation 17-11 Table Sourcing and Acquiring New Technologies Make-or-buy decision The question an organization asks itself about whether to acquire new technology from an outside source or develop it itself. 17-12 Technology Acquisition Options 17-13 Figure Technology and Managerial Roles Executive champion An executive who supports a new technology and protects the product champion of the innovation. 17-14 Requirements for Innovation 17-15 Figure

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