TAILIEUCHUNG - Effective UI: The Art of Building Great User Experience in Software

People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength. This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software. You'll also learn valuable methods for maintaining focus throughout the process -- whether you're a product manager who needs a clear roadmap, a developer or designer looking for guidance and advocacy, or. | The Art of Building Great User Experience in Software O REILLY8 Jonathan Anderson John McRee Rohh Wilson the EffectiveUI Team Technology Bustness Effective UI Many companies recognize that people expect effortless engaging interaction with desktop and web applications but producing software that generates enjoyable user experiences is much harder than they anticipate. With Effective Ul. you ll learn proven userexperience strategies that will satisfy your clients and customers drive business value and increase brand strength. This book shows you how to capture the collaborative and cooperative spirit among designers engineers and management that s required for building engaging software. You ll also learn valuable methods for maintaining focus throughout the process whether you re a product manager who needs a clear roadmap a developer or designer looking for guidance and advocacy or a businessperson who wants to understand and manage userexperience software initiatives. LEARN HOW TO BUILD BETTER ux IN SOFTWARE THAT WILL Make an effective business case for user experience design as a crucial component of software product initiatives Generate engaging and interactive experiences between consumers and businesses or between businesspeople and their information systems Account for the ways people work with think about and consume information Establish a richer means of collaboration and communication Reduce frustration by streamlining complex tasks and creating processes that are more intuitive Distinguish products services and brands to gain a competitive advantage Develop scalable systems that adapt to changing user needs and behaviors Effective ƯI is a fantastic resource for any software developer or business manager who wants to learn more about the ultimate value of creating a great user experience. Ryan Stewart Platform Evangelist Adobe Systems Inc. Jonathan Anderson a founding member of the user experience design and .

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