TAILIEUCHUNG - WHAT GOOD IS TWITTER? THE VALUE OF SOCIAL MEDIA TO PUBLIC SERVICE JOURNALISM

Lilliputian Systems and eZelleron are both developing SOFC products for this market. Lilliputian’s system will run on butane cartridges and should offer market-leading fuel effi ciency when it launches through US retailer Brookstone at the end of 2012. eZelleron’s micro-tubular SOFC product can be fuelled with conventional cigarette lighters; a commercial launch is expected within the next few years. Fuel Cell Today anticipates tens of thousands of unit shipments of portable fuel cell chargers in 2012 and these are predominantly responsible for the dramatic rise in total unit shipments from 2011 to 2012. Fuel cells thrive in applications where incumbent technologies. | EURIOJVISION OPERATED BY EBU WHAT GOOD IS TWITTER FEBRUARY 2013 EURIOJVISION WHAT GOOD IS TWITTER THE VALUE OF SOCIAL MEDIA TO PUBLIC SERVICE JOURNALISM By Nadja Hahn EBU research fellow at POLIS the media think tank of the London School of Economics and business reporter at the Austrian broadcasting corporation ORF. Page 1 A EUROVISION MEDIA STRATEGY PUBLICATION IN ASSOCIATION WITH POLIS LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE EURIOJVISION IK TABLE OF CONTENTS 5 FOREWORD 6 PREFACE 8 INTRODUCTION 9 WHY DOES IT MATTER 9 MANY BROADCASTERS STILL STRUGGLE 10 CHALLENGE 1 DOES SOCIAL MEDIA CHANGE THE DEFINITION OF PUBLIC VALUE 11 CONNECTING A PUBLIC VALUE 11 IT S ABOUT MONEY TOO 13 CHALLENGE 2 HOW DO SOCIAL NETWORKS CHANGE NEWSGATHERING WHERE IS THE PUBLIC VALUE 14 FACEBOOK IS A DISCUSSION FORUM 15 TRAPS AND DILEMMAS 16 THE TWITTER BUBBLE AND INFORMATION OVERLOAD 17 CHALLENGE 3 HOW SHOULD PSBs COMMUNICATE ON SOCIAL NETWORKS TO PROVIDE PUBLIC VALUE 17 CHANNEL 4 AND NOGOBRITAIN 18 REACHING OUT TO THE AUDIENCE 19 HASHTAG ON SCREEN 19 AUDIENCE FEEDBACK 20 ACCOUNTABILITY AND THE JIMMY SAVILE SCANDAL 21 MORE TRAPS AND DILEMMAS 21 ARE YOU EVER PRIVATE ON TWITTER 22 KILLING YOUR OWN SCOOP AND TWEETING THE COMPETITION 22 WHO GIVES A TWEET 23 SCEPTICISM IN THE NEWSROOM -------------------------------------- Page 2 ---------------------------- A EUROVISION MEDIA STRATEGY PUBLICATION IN ASSOCIATION WITH POLIS LONDON SCHOOL OF ECONOMICS AND POLITICAL .

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