TAILIEUCHUNG - EXTENDING THE AISLE: SIX SECRETS OF ECOM ME R C E SUCCE S S FOR MANU FACTURER S

If you’re reading this, there’s a good chance you’re debating about the value of ecommerce for manufacturing. Or you may have decided to get into online sales, but you’re uncertain about how to go about it. That’s why we wrote this book. | erMANU FACTURIN G EXTENDING THE AISLE SIX SECRETS OF ECOMMERCE SUCCESS FOR MANU FACTURERS Onode relevant ecommerce INTRODUCTIO N If you re reading this there s a good chance you re debating about the value of ecommerce for manufacturing. Or you may have decided to get into online sales but you re uncertain about how to go about it. That s why we wrote this book. If you are questioning the value of ecommerce for manufacturing here s one statistic that should help clarify things Forrester Research has predicted that total . ecommerce will grow to 327 billion by 2016 a 62 growth over 2011 numbers. http www. trends sales That s a . ecommerce will grow to 327 billion by 2016 a 62 growth over 2011 numbers. 2012 2016 staggering growth statistic in just five years. As general consumers make online shopping and buying their default experience this will quickly lead into similar patterns for the B2B space. Your customers want the same experience and convenience from you that they get from their personal online shopping. Ecommerce is no longer an option for manufacturers. It s an absolute requirement. If you fail to offer superior ecommerce options or fall behind you re at risk of becoming irrelevant to your vendors and customers. But if you take the lead you ll have an opportunity to build highly relevant personalized online solutions for your existing customers and a significant opportunity to open up new channels and add new customers and sales. In the next six chapters we ll lay out the issues the opportunities and the approaches that manufacturers can use to build successful online sales while controlling costs and increasing customer and vendor .

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