TAILIEUCHUNG - 2012 Social Marketing and New Media Predictions

Social media gives us the ability to communicate instantly, yet most marketers have not developed the communication skills to address real time,” observes globally recognized marketing strategist, DaviD MeerMaN ScoTT. “Marketers have been trained with a campaign mentality, spending weeks planning, designing and executing in a sequential manner. Social marketing is changing that. We now need the ability to react instantly to breaking news, changes on our websites and negative customer feedback | awareness Insightsand 2Q- 2 Qnninl Mnrkptinn prognOsis from V OUUlddlULn iy 34 business and Q marketing leaders New Media Predictions Marketing Strategists Brand Marketers Consultants Agencies íí 5 advocacy o social search Q CQ mobile and social 9 o integration real time Q 3 judging influence o co CD ubiquity Q- social business co online evolution S-. recommendation mass unfollowing and unliking mobile as a game-changer CD co g better budget co allocation o o convergence 0 cp U ọ o. co___. ED 3 social o 3 data N 5 o shortage of social marketing talent CD CD o relevancy 5 marketing CD o integration of marketing tools o crowd social co socialization of existing web properties CD Ọ CD all about marketing ĨĨ Introduction 2012 Social Marketing and New Media Predictions Insights and prognosis from 34 business and marketing leaders In his book Engage BRIAN SOLIS posits that New media is a matter of digital Darwinism affecting any and all forms of marketing and service. In the world of democratized influence businesses must endure a perpetual survival of the fittest. Engage or die Given the importance of new and social media on every aspect of business the leadership team at Awareness Inc. connected with the influencers who are shaping the new marketing agenda. We contacted business and marketing experts marketing leaders and agency visionaries to create a list of top 2012 predictions and trends. This white paper contains their collective intelligence and insights for what is to come next year. We hope you find these expert predictions informative educational and actionable so you the business and marketing leaders of today can successfully engage in the evolving ecosystem that supports the socialization of information and are in a position to help businesses adapt to the new era of lasting relationships. Awareness contacted over 34 leading marketing strategists such as David Meerman Scott Brian Solis Erik Qualman Paul Gillin and Steve Rubel strategists at leading .

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