TAILIEUCHUNG - TESIS DOCTORAL Purchase and Consumption of Luxury Goods

The Recommendations refer to the marketing of products and services. They do not refer explicitly to the promotion of brands (as distinct from products and services); however, as certain brands and organizations are clearly associated with products or services whose marketing could fall within the scope of the Recommendations, efforts to restrict marketing in this area also need to consider how brands are marketed. Advertising is only one form of marketing among many, including sponsorship and product placement. Furthermore, as the Recommendations indicate, companies tend to rely on integrated marketing strategies, using a range of marketing techniques simultaneously, some of which. | UNIVERSIDAD CARLOS III DE MADRID TESIS DOCTORAL Purchase and Consumption of Luxury Goods Autor María Eugenia Fernández Moya Director James E. Nelson DEPARTAMENTO DE ECONOMÍA DE LA EMPRESA Getafe enero 2012 1 TESIS DOCTORAL PURCHASE AND CONSUMPTION OF LUXURY GOODS Autor María Eugenia Fernandez Moya Director James E. Nelson Firma del Tribunal Calificador Firma Presidente Nombre y apellidos Vocal Nombre y apellidos Vocal Nombre y apellidos Vocal Nombre y apellidos Secretario Nombre y apellidos Calificación Getafe de de 2 Acknowledgments I begin by thanking the person who has changed my life and given me all the beautiful experiences places and people that you can meet in a thesis like this. I am profoundly indebted to my supervisor Dr. James E. Nelson who was very generous with his time knowledge support and assistance in each step to complete the thesis. You are more than a supervisor you are my . Dad I express my gratitude to the late Enrique Puig for giving me support in my data collection and the belief in my project from the beginning. I will never forget you Also I thank Víctor Ana and Rodolfo professors from University of Oviedo and Autónoma University they were my first step to begin my study for the PhD. Thanks to them for pushing me to do this for supporting me and loving me all these years Thanks also to the government of Spain for its finance support and thanks to Julio de Castro as a director of the project. I will never forget your talks full of positivity Specials thanks to Manuel Nunez for giving me the opportunity of being part of this wonderful university called UC3M. You will be always in my heart Thanks to all in the Business Department of Carlos III University University of Colorado at Boulder UCD University University of León University of Oviedo and IE Business School thanks for bringing me a huge vision of the academic world Special thanks should be directed to those who devoted their time in completing the questionnaires and in sending them

• Marketing - Bán hàng
• Other Liabilities
• Segmentation
• multi disciplinary
• opportunities facing
• Financial Institutions
• interests complement
• Uncovering creative accounting
• Fixed asset valuation
• Other asset valuation issues
• The definition
• Ascertainment of liabilities
• Group accounts