TAILIEUCHUNG - Biyani's Think Tank Concept based notes Sales Promotion

You have no idea how grateful I am that finally someone had the will and power to visualize and act on what it has been a long, stressful and difficult career (for us salesmen). I have purchased your book around a month ago, after a long period of deep thought hoping it wasn't another scam that promises heaven and earth in one day. Every single word that you said was true! I STRONGLY RECOMMEND YOUR BOOK TO EVERYONE INVOLVED IN ANY KIND OF SALES. I still listen every single week in our "sales quota follow up meeting" that we. | Biyani s Think Tank Concept based notes Sales Promotion . Part-II Ms. Nandita Sarsar Lecturer Deptt. of Commerce Mgmt Biyani Girls College Jaipur Fore more detail - http Preface I am glad to present this book especially designed to serve the needs of the students. The book has been written keeping in mind the general weakness in understanding the fundamental concepts of the topics. The book is self-explanatory and adopts the Teach Yourself style. It is based on question-answer pattern. The language of book is quite easy and understandable based on scientific approach. I any further improvement in the contents of the book by making corrections omission and inclusion in keen to be achieved based on suggestions from the readers for which the author shall be obliged. I acknowledge special thanks to Mr. Rajeev Biyani Chairman Dr. Sanjay Biyani Director Acad. Biyani s Group of Colleges who are the backbones and main concept provider and also have been constant source of motivation throughout this endeavour. I also extend my thanks to M s. Hastilipi Omprakash Agarwal Sunil Kumar Jain Jaipur who played an active role in coordinating the various stages of this endeavour and spearheaded the publishing work. I also want to thank Ms. Shivani Singh and Ms. Swati Singh for her support and guidance during my writing work. I look forward to receiving valuable suggestions from professors of various educational institutions other faculty members and students for improvement of the quality of the book. The reader may feel free to send in their comments and suggestions to the under mentioned address. Author Fore more detail - http SECTION -A Define sales promotion What is the nature role importance of sales promotion OR What is sales promotion Discuss the nature role importance of sales promotion. Ans. Sales promotion is a key factor strategy for marketers within the promotional mix. Sales promotion refers to many kinds of incentives techniques

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