TAILIEUCHUNG - Marketing Processed Agricultural Products in Florida: Steps to Take

When toymaker Mattel launched an e-commerce website in 2009 (), it used a heavy dose of video to increase consumer engagement and distinguish its offerings from those found on traditional retail sites. The company, in effect, turned video into a direct sales tool: in the fi rst year, as many as 42% of the top-selling products on the Mattel site appeared after a visitor clicked on a video. Mattel cross-promotes the store and specifi c products heavily through its Facebook page and Twitter account. P&G is also stepping into the e-commerce space, including new social commerce stores. In June. | IIP UNIVERSITY of Ur FLORIDA FCS8941 IFAS Extension Marketing Processed Agricultural Products in Florida Steps to Take1 Bradley J. Burbaugh Elena Toro Amarat H. Simonne Keith R. Schneider Renée M. Goodrich-Schneider Allen F. Wysocki Arthur A. Teixeira and John T. Fruin2 Introduction In Florida with exception of fresh tomatoes and citrus http fruits http onestop fruit there are minimal regulations for establishments that sell and pack fruits and vegetables in their raw or natural states including those fruits or vegetables that are washed colored or otherwise treated while still in their unpeeled natural form before they are marketed. Requirements for selling fresh tomatoes and citrus and other fresh unprocessed fruits or vegetables will be discussed in a separate publication. Food processors must meet high standards for sanitation and safety. UF IFAS photo However fruits vegetables and other agricultural commodities that are further processed bottled or packaged for human consumption must be prepared in accordance with statutes enacted by the Florida Legislature and rules administered by the Florida Department of Agriculture and Consumer Services FDACS . State regulations regarding food preparation for human consumption are outlined in Florida Statutes Chapter 500 http fs more commonly referred to as the Florida Food Safety Act. This statute defines food establishment as any factory food outlet or other facility manufacturing processing packing holding or preparing food or selling food at wholesale or retail. Food establishments in Florida depending on the establishment s type of operation need 1. This document is FCS8941 one of a series of the Department of Family Youth and Community Sciences Florida Cooperative Extension Service Institute of Food and Agricultural Sciences University of Florida. Published March 2011. Visit the EDIS website at http .

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