TAILIEUCHUNG - Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges

The federal government enacted the Federal Alcohol Administration Act (FAAA) shortly after the repeal of Prohibition, and this legislation has served as the primary vehicle for regulating alcohol advertising in the United States. The Alcohol and Tobacco Tax and Trade Bureau (TTB) has primary responsibility for enforcing the FAAA. Consumer protection and advertising regulation are not, however, areas of expertise for the TTB, which is located within the Department of the Treasury, and the FAAA provides only limited authority and guidance. The Federal Trade Commission (FTC), the agency that regulates most forms of product adver- tising and does have expertise and experience in consumer protection. | CONSUMER GOODS SECTOR Curt Stenger Senior Vice President Ipsos Marketing Consumer Goods Sector August 2008 Ipsos Marketing The Innovation and Brand Research Specialists Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges A Current Best Practices Paper Research Challenge Identifying the optimal price for a new product is a critical step in the innovation process-and correcting the price of an existing product is a necessary component of successful brand management. With the wide range of pricing research techniques practiced in the industry it is not always clear which technique best addresses the business issue at hand. This paper describes the most common methods used for consumer goods pricing research and offers guidelines on when-and when not-to use specific methods. For more Ipsos Marketing papers visit knowledgecenter 2008 Ipsos Choosing the Best Pricing Techniques to Address Consumer Goods Challenges About Ipsos Marketing Ipsos Marketing is a leading global market research company. With unequalled expertise in Innovation and Brand Research we help clients understand consumer behavior develop and launch new products and improve brand performance in their respective markets. Ipsos Marketing offers world-class solutions that help clients build their businesses throughout the new product development process-from the earliest stages of innovation through brand maturity. Our wide range of global solutions integrate quantitative and qualitative research as well as advanced modeling and forecasting techniques. Our research is supported by sector experts who specialize in Consumer Packaged Goods Shopper and Retail Health and Pharmaceuticals Durable Goods Financial Services and other industries and services. By developing a deeper understanding of your brands consumers and marketplace we always deliver actionable recommendations rooted in reality. About the Author Curt .

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