TAILIEUCHUNG - New Perspectives in Wellness & Benefit Communications

At the turn of the 20th century, the world's best engineers and mechanics attacked the weighty challenge of human flight. They labored over ways to adapt what they knew -- heavy machinery -- to solve the problem. The Wright Brothers looked at the same issue with a completely different perspective. As bicycle mechanics, they used light materials and understood wind resistance. As machine shop owners, they understood the nuances of motors and parts. They knew steam engines wouldn't fly. | 1 New Perspectives in Wellness Benefit Communications new perspectives in wellness benefit communications trends that will change everything truths you should realize and a communication plan of action you can follow today W I ttalX Hffliiziftj d J 1 J by Shawn M. Connors resctnf s Funder How HffilJi William J. Mayer MD MPH etírd New Perspectives in Wellness Benefit Communications trends that will change everything truths you should realize and a communication plan of action you can follow today by Shawn M. Connors President Founder Hope Health William J. Mayer MD MPH Shawn M. Connors 2 Medical Editor Hope Health eBook contents Introduction The 7 mega-trends in health communication that will change everything People will Demand a Reason to Believe and Commit Social Media will Free Up Hidden Assets and Enable You to Communicate with Employees Instead of at Them Powerful New Self-Care Tools will Further Empower People to be Wise Consumers of Health Your Community is an Untapped Gold Mine Waiting to be Discovered Consumer Retailers and Advertisers will Fund Workplace Wellness Programs via Sponsorships and Incentive Offers Demographics Technology and Healthcare System Changes Converge into an Explosion of Empowerment and Interest in Healthy Living New Wellness Topic Reduce Debt and Save Money The 8 timeless truths of communication A Flawed Plan Well Communicated is Better than a Perfect Plan Poorly Communicated If You Think Plain Language is Dumbing Down You Flatter Yourself Creativity is a Precursor to Engagement Less is More. Think Telegraph Message People Understand Real Risk not Relative Risk Headlines are Critical Print Communication Will Not Disappear Simple Beats Complex. Small Beats Big. Easy Beats Hard. You need a simple actionable communication plan Discover What Employees Want -- and How They Want It Organize Your Thinking Into General Categories Think of Seasons of the Year and Seasons of Life Shawn M. Connors 3 Take .

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