TAILIEUCHUNG - Marketing nghiên cứu thị trường phần 6

Tham khảo tài liệu 'marketing nghiên cứu thị trường phần 6', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | New Competitive Threats Audit - - - . . - . . - . . . New Technology - Converging Markets Threat What price changes in other technology markets appear to influence our sales Is this effort changing Which new technology or service is starting to be considered as a substitute for our product or service by consumers Is this occuring in any particular usage situation or by any particular group of buyers Are our existing channels encouraging such sub What is our closest new technological or service competition Who is the major mover and shaker in this new industry What appears to be its current objective and strategy What is its growth rate What has been its effect on our sales What further threat does it pose What constraints does it face Channel Integration Threat Which supplier is most likely to become a downstream direct competitor in the near future Why How would it do it Is there any evidence of this occuring Which customers are most likely to become upstream do-it-themselves competitors in the near future Why How would they do it Does any evidence of such plans exist Competitor Takeover - Merger Threat Which mergers takeovers or trading coalitions among competitors or from inside pose the greatest threat to our position What evidence exists that this is likely to occur A Competitive Analysis Template Research Market History Audit Current Competitors Evaluate w respect to Financial Position Market Position Product Position Price Position Inbound Logistics Production Process Outbound Logistics Trade Relations Advertising Promotions Sales Force Process I -II Illi III Channel Research Summary Evaluation Competitive Selling Effort Image and Reputation Geographical markets customer segments served 1 Major strength unique value and importance of this reseller Major weakness and failure of reseller Special personal relations with supplier Quality of locations Quality of advertising Quality of premises Quality of sales staff Sales-staff knowledge of our products Inventory

• Quản trị kinh doanh
• lập chi tiết marketing
• kinh doanh tài chính
• quản trị marketing
• thủ thuật marketing
• giáo trình marketing
• bắt đầu từ tay trắng