TAILIEUCHUNG - Marketing nghiên cứu thị trường phần 5

Tham khảo tài liệu 'marketing nghiên cứu thị trường phần 5', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 7 port System Components of a System Marketing Database Integration with Marketing Information System Dissemination to decision makers Decision Support System I Marketing Database Internal components External components Sales analysis Cost analysis Financial records Secondary data Purchase of syndicated commercial data Marketin research Consumer Survey Research - - - - - -- . Criteria Direct Cold Mailing Mail Panels Telephone Personal InHome Mall Intercept Complexity and versatility Not much Not much Substantial difficult to use Highly flexible Most flexible Quantity of data Substantial Substantial Short Greatest quantity Limited to 25 minutes Sample control Little Substantial Good nonlisted a problem Greatest controls Problematic Quality of data Better for sensitive questions no claifier Clear up ambiguities socially accepted answers Cheating Unnatural testing bias Response rate 10 70-80 60-80 80 Speed Several weeks follow ups Several weeks 3-4 weeks Faster than mail slower than telephone A few days Cost per interview Lowest Not as low as mail Relatively expensive Less expensive than in-home Uses Executive industrial medical readership All areas Studies that require national samples Product testing Pervasive-concept tests name tests package tests copy .

• Quản trị kinh doanh
• lập chi tiết marketing
• kinh doanh tài chính
• quản trị marketing
• thủ thuật marketing
• giáo trình marketing
• bắt đầu từ tay trắng