TAILIEUCHUNG - Social Marketing Overview: A self-study course providing 2 Category 1 CECHs

Individual and societal health-related decisions about interventions to improve health and prevent disease are based on more than scientific evidence. Social, economic, ethical, environmental, cultural, and political factors may also be considered in implementation decisions. The effectiveness of a health-related strategy can be evaluated by comparing the frequency of the outcome in carefully selected groups of people who were and were not exposed to the strategy. Costs, trade-offs of harms and benefits, and alternative solutions must also be considered in evaluating the strategy | Social Marketing Overview A self-study course providing 2 Category 1 CECHs includes 1 advanced hour . General Information Instructor Jim Grizzell MBA MA CHES ACSM-HFS FACHA Email jim@ Phone 909-856-3350 cell please call between 8 am - 9 pm ET Course Tools All materials available online Course Description This is a self-study learning experience using text and audio files available online about the use of commercial marketing technique to influence behavior for social good and the benefit of society. The course covers the basics of social marketing. It provides guidance for managers who are new to or not experts in social marketing to effectively use consultants and hire qualified staff. The course explains use of social marketing to gain support from decision makers and policy makers. Course Goals and Objectives Explain key terms definitions and key concepts of social marketing Describe how a manager can help staff use the social marketing approach for health promotion and disease prevention Describe uses of upstream social marketing Optional - Apply side and upstream social marketing with colleagues and managers see page 3 Course Requirements Study Materials Articles and presentations in choices of text or speech 10-Question Assessment pass with 70 score 7 with evaluation The entire course will be done electronically using the web and email. Here are 2 links one with the Study Guide and the direct link to this Study Guide. ceu smo ceu smo 10-questio n multiple choice course test and evaluation required ceu smo Course Completion Certificate Course completion certificate for CECHs continuing education contact hours includes 1 advanced hour will be awarded if a score of 70 score 7 is achieved and the Course Evaluation is completed. Payment of fee is required. Contents Objectives and Hints to Download Read Listen to and .

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