TAILIEUCHUNG - Master of Science in Business Administration Major in Tourism

EGovernment means different things for different people. Some simply d efine it as digital governmental information or a way of engaging in digital transactions with customers. For others eGovernment simply consists of the creation of a web site where information about political and governmental issues is presented. These narrow ways of defining and conceptualizing eGovernment restrict the range of opportunities it offers. One of the reasons why many eGovernment initiatives fail is related to the narrow definition and poor understanding of the eGovernment concept, processes and functions. EGovernment is a multidimensional and complex concept, which requires a broad definition. | Lucerne University of Applied Sciences and Arts HOCHSCHULE LUZERN Business Master of Science in Business Administration Major in Tourism w-master FH Zentralschweiz Table of contents 1 2 4 5 6 7 8 12 13 15 17 Master of Science in Business Administration Major in Tourism Preface The programme at a glance The Bologna reforms and the new Master s degree What advantage does a Master s of Science in Business Administration -Major in Tourism offer The programme - overview of competencies The programme - success factors The programme - modules Application admission and further information The value of the Master s degree for your career Additional information Location Publishing details Content Lucerne School of Business Design Lucerne School of Art and Design Contact w-master Preface The world is a book and those who do not travel read only one page. St. Augustine 354-43o ad Learning to cope in a complex environment Challenges in the tourism industry are becoming increasingly complex. The wide-spread need to travel combined with the continually growing portion of the global population who can afford to do so have triggered a protracted boom and sharpened the challenges faced by the industry. Moreover tourists are generally averse to crowds and prefer personalised offers. Providers on the other hand are faced with issues that range from residents living near airports to global competition for guests - the desire of developing countries to benefit from the attractive jobs and earnings afforded by tourism. In order to prevail in this highly competitive and complex environment it becomes necessary to offer services with an excellent price-value ratio geared to an increasingly demanding clientele. To live up to this challenge the tourism sector and its closely linked industries rely on highly trained individuals who can take a broad view of current trends and are able to adopt a strategic approach in response to industry developments. The Master s .

• Quản trị kinh doanh
• Nepals Community
• Better Governance
• Decisional Autonomy
• Performance
• Strategic Choices
• Subcontracting SME
• Subcontracting SMEs