TAILIEUCHUNG - Guide to Marketing the Arts in Your Non-Profit Organization

Interest in the problems connected with infant and young child feeding and emphasis on the importance of breast-feeding in helping to overcome them have, of course, extended well beyond WHO and UNICEF. Governments, nongovernmental organizations, professional associations, scientists, and manufacturers of infant foods have also called for action to be taken on a world scale as one step towards improving the health of infants and young children. In the latter part of 1978,WHO and UNICEF announced their intention of organizing jointly a meeting on infant and young child feeding, within their existing programmes, to try to make the most effective use of this groundswell of opinion. After thorough consideration. | Guide to Marketing the Arts in Your Non-Profit Organization conEdison Edited by Lisa M. Pue June 2002 TABLE OF CONTENTS I. Introduction. 2 II. Basics of Marketing. 3 A. Product. 3 B. Place. 3 C. Price. 3 D. People. 4 E. Promotion. 4 III. Promotion. 5 A. Developing Promotional Materials. 5 1. Artist Organization-Centered Material. 5 2. Event-Centered Material. 5 B. Alerting the Media. 5 1. Press Kit. 6 2. Public Service Announcement PSA . 6 3. Press Release. 7 4. Developing a Press List. 8 5. Event Fact Sheet. 9 C. Alerting Audiences. 9 1. Direct Marketing. 9 2. Advertising. 11 3. Other Publicity Ideas. 12 IV. Other Resources. 14 Sample Promotional Material. Appendix 1 Sample Press Release. Appendix 2 Sample Event Fact Sheet. Appendix 3 3 I. INTRODUCTION If you present a program and no one comes did it really happen Marketing is a fun and creative way to get your organization s name out and increase your audience in both number and diversity. And it does not have to be expensive. It can range from putting up a flyer at the local grocery store to a series of newspaper ads with a lot of room for creativity in between. In this guide we give you proven techniques and tips to make your organization more marketing-savvy increase your audience and create a greater understanding about your organization in the community. From the process of writing and sending out a press release to identifying and attracting new audiences we will lead you through the fundamentals of marketing and reveal both innovative and traditional ways of attracting the attention of media audience members and the general public. The more creative you are the more fun and effective your marketing will be This guide leads you through the basics of marketing-covering product place price people and promotion that you must think through before even starting your promotion and publicity efforts. Promotion your flyers ads etc. and publicity what the media and others print about you are given special .

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